The Hanoi Department of Tourism has just organized a workshop on “Building criteria to evaluate agricultural and rural tourism development towards green and sustainable growth in Hanoi city” within the framework of a scientific project of high school level. City on “Solutions to develop agricultural and rural tourism in Hanoi city”.
Director of Hanoi Department of Tourism Dang Huong Giang, Head of the topic “Solutions to develop agricultural and rural tourism in Hanoi city” delivered a speech in Hanoi
The seminar was attended by tourism experts, representatives of tourism training institutions and localities in Hanoi city.
Agricultural tourismRural areas play an important role in the tourism economy
At the seminar, Prof. Dr. Pham Thi My Dung (Institute of Rural Development Science – Hanoi Union of Science and Technology Associations stated: Tourism trend in the world is gradually changing from traditional tourism. In the closed space to new types of tourism, green tourism gives priority to choosing destinations close to home, domestic experiences, safe and close to nature with large and airy space. According to UNWTO, by 2030, tourism for the purpose of visiting, health and religion will account for 31%; Tourism for the purpose of sightseeing, relaxation, entertainment and entertainment will account for 54%. Tourism for work and professional purposes accounts for 15%. So green tourism will thrive.”
For Hanoi, the development of rural tourism to serve the new rural construction program has been indicated in the plan 227/KH-UBND in 2021. But according to Ms. Pham Thi My Dung, there are currently There are many different issues, not really unified on agricultural and rural tourism, so it may affect the direction in practice.
Currently, agricultural and rural tourism in Hanoi and across the country is still fragmented and spontaneous, mainly small business households, the main cause of which is the lack of regulation. specific development support plans, mechanisms and policies.
Dr. Doan Manh Cuong (Department of Culture and Education, Office of the National Assembly) assessed: Developing agriculture and rural areas in big cities like Hanoi is the direction to contribute to building a local economic model. However, in the process of implementing agricultural development in urban areas in the context of industry 4.0, there are some difficult problems such as human resources; linking and applying digital technology; the ability to provide technology for smart agriculture; new models formed and deployed; especially, the investment cost for smart agriculture is much higher than that of traditional agriculture”.
Therefore, Mr. Cuong said that in order to have the cost of investing in smart urban agriculture, putting smart agriculture into exploitation in tourism activities in Hanoi city is a model that needs to be researched and implemented. .
To develop agricultural and rural tourism in Hanoi and other localities in association with the National Target Program on building new rural areas towards green and sustainable growth, the delegates proposed to organize a review of the master plan. clearly identify strengths to develop specific and attractive tourism products of each locality.
Promote regional connectivity to develop typical agricultural tourism products. Implement a number of policies to attract investment from the private sector to develop agro-tourism in each region, especially high-quality tourism products, simultaneously exploiting agricultural values and developing tourism. calendar; employ local people; community tourism activities; projects to produce goods and services of rural areas for tourism consumption.
Developing human resources for agricultural tourism development. It is necessary to renew and develop a complete plan for promoting agricultural tourism on the basis of typical and outstanding values of each locality associated with market demand. Focus on coordination and management of destinations to develop sustainable agricultural tourism. It is necessary to develop a plan and implement a program to support the introduction of OCOP products into tourism consumption.
The Hanoi Department of Tourism will propose mechanisms and policies to support the model of agricultural and rural tourism development
Develop specific criteria for immediate application
According to Dr. Vu Nam (National Economics University): “After the topic “Solutions to develop agricultural and rural tourism in Hanoi city”, there is an ambition to develop agricultural and rural tourism. Rather, it is necessary to orient and develop specific criteria that localities in Hanoi can immediately apply”.
Head of Culture and Information Department of Ba Vi district Le Khac Nhu wondered why the potential for agricultural and rural tourism in Ba Vi was so great but not yet developed. Currently, the biggest problem is related to land issues. Most of the land in Ba Vi is forestry land, so it is very difficult for homestay, famstay, etc. projects to “enter”. Besides, river tourism in Ba Vi has a lot of potential but has not been exploited at all.
Director of Hanoi Department of Tourism Dang Huong Giang, Project Manager, said: “The Department of Tourism will propose mechanisms and policies to support the model of agricultural and rural tourism development to promote effective development. this type of tourism. The Department is developing a tourism plan to integrate it into the Capital’s planning. The Hanoi Party Committee issued Program No. 04-CTr/TU on promoting the effective implementation of the national target program “Building a new countryside in association with restructuring the agricultural sector and developing rural economy, improve the material and spiritual life of farmers in the period of 2021-2025”.
In particular, orient the exploitation and highlight the specific characteristics of agricultural and rural tourism in tourism development of the Capital. After developing a set of criteria, the Department of Tourism will submit to the People’s Committee of Hanoi to issue a decision on recognition, then deploy a number of point models, progressing to replication, thereby contributing to enriching Thua Thien Hue tourism products. dollar.”.
Mr. Nguyen Duc Minh, Director of Hoa Bay Tourism Co., Ltd commented: “I am participating in spontaneous tourism development in Phuc Tho district. We are facing a lot of difficulties in using land, the origin of land in tourism development and are not clear: how agricultural land serves tourism development, public service land develops tourism out. Star…”.
A representative of Hong Van commune, Thuong Tin district shared: “Agricultural and rural tourism is currently a suitable direction for many localities. However, the speed of development is hot, and the competition for guests between establishments is very complicated. Besides, tourism businesses and people don’t count on long-distance investments, so every time they encounter difficulties, they are discouraged. We propose that the plannings need to be geared towards tourism development; budget investment; arrange tourism officers in localities to be able to advise local authorities … “.
Assoc. Prof. Dr. Pham Truong Hoang, Dean of the Faculty of Tourism and Hospitality, National Economics University, one of the main members of the project, said: “The seminar had 15 presentations and direct speeches showing that The issue of agricultural and rural tourism development is very concerned. The set of criteria is aiming at how to manage and develop agricultural and rural tourism in Hanoi. The approach, content, and method of forming a set of criteria also need to be of practical value to be applied in localities. The seminar also opened up many debates regarding planning and managing land for tourism development, spontaneous tourism development, etc. It is necessary to continue to unify, make specific recommendations, create appropriate mechanisms and policies for agricultural and rural tourism in Hanoi to develop”.
