Tsubasa Honda, whose live game videos are gaining popularity, and Haruna Kawaguchi, who delivers unadorned appearances such as self-cooking
now covered by all mediaYouTuber.There is a sharp increase in the number of children who answer “YouTuber” to the occupation they want to be in the future, and from the younger generationpopularis rock solid. However, there are fewer restrictions than television, so there are many people who are doing video distribution at the last minute, saying, “It’s becoming a hot topic.”
The so-called “flaming YouTuber” has become a kind of social problem.
MajoradvertisementAgencies are also eager to propose projects involving YouTubers to their clients. On the client side, there are many examples of success in promoting their own products to customers through distribution such as YouTube and SNS. Under such circumstances, this time, a popular YouTuber surveyed by a major agencyRankingmaterials were obtained. Check out your favorite YouTubers and you should be able to see the next trend.
1st place is familiar HIKAKIN. “HikakinTV” is a monster-class content with over 10 million subscribers. “I don’t watch it seriously, but it’s a habit” (30-year-old female), “I try to keep up with the topics of young people” (55-year-old male), etc. The recognition is by far the best. She has also appeared in commercials and is overwhelmingly supported by people in their teens to late twenties.
Second place went to Hajime Shacho, who co-starred with HIKAKIN in a commercial. “Among YouTubers, he’s relatively clean and handsome” (20-year-old female), and “I’m particular regarding video editing and has a good tempo and groove” (27-year-old female). However, even in the dislike ranking, HIKAKIN is ranked 18th and Hajime Shacho is ranked 20th.
3rd place is Egashira 2:50, a popular entertainer who is rarely seen on terrestrial TV.The support rate among people in their 30s to 50s is the top! It is very popular, saying “He was the top 2 years in a row in Oricon’s favorite YouTuber survey” (male, 50 years old), and “I can see a glimpse of Mr. Egashira’s true face and good personality” (male, 44 years old).
4th place is Kenshi Yonezu. The popular singers who participated in “Kohaku” are still strong. “The high quality of the video and music” (19-year-old female), “If you don’t watch it, you feel behind the times” (23-year-old female). 5th place is Comdot, a unit that is popular due to its good looks, although there are many flames. Young women are addicted to it, saying, “They’re handsome, so I’ll just watch them honestly” (22-year-old female), and “I’m curious regarding collaborating with fashion magazines” (20-year-old female).
otherwiseTsubasa HondaorHaruna KawaguchiActress, singer Ado, VTuber Kizuna AI, Hiroshi and Takaaki Ishibashi.
According to agency officials, a YouTuber’s annual income generally exceeds 100 million yen when the number of subscribers exceeds 1 million. For popular YouTubers, it may be something like “the spring of our world,” but it may be a little longer before it dominates the mass media.
( Weekly FLASH September 13, 2022 issue
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