In order to give a boost to the weak market, major brands have tried their best. For example, GUCCI has cooperated with adidas, BURBERRY and Supreme, and there is also an unprecedented joint ride in the watch industry. It is the first time that OMEGA and Swatch, both under the SWATCH Group, have joined hands for the first time. Cooperation, combining luxury and street elements into one, combining the best of two brands – launching the MoonSwatch series, the price is quite affordable, only 2,100 yuan!
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MoonSwatch draws design inspiration from space and launches 11 Swatch series named following planets, including giant stars at the center of the solar system and dwarf planets around them.
All cases are made of BIOCERAMIC, a unique material composed of two-thirds ceramic and one-third castor oil. As a loyal fan of OMEGA, I found the shadow of the Speedmaster series and the Moonwatch series, because they are the main design elements of the moon watch.
▲ The crown will be engraved with the OMEGA x Swatch logo. (Image: Courtesy of the brand)
The asymmetrical case, the tachymeter bezel with its Dot Over 90 scale and the iconic Speedmaster series sub-dial are fully integrated into the design, and it is no wonder that OMEGA President and Chief Executive Officer Raynald Aeschlimann said: “If it wasn’t for Swatch’s Vision and courage, Omega’s long and distinguished history may not continue to this day. This MoonSwatch collection is a playful and friendly way to pay tribute to our savior of the Swiss watch industry.”
Presented in rare colors, the new collection features a unique mission statement and inspiration-laden engraving on each MoonSwatch watch, the OMEGA x Swatch logo on the dial and crown, and the battery cover depicting where it belongs. planet. The watch is equipped with a VELCRO strap with a space suit to enhance the astronaut’s style!
▲ The battery cover on the case back depicts the planet to which it belongs. (Image: Courtesy of the brand)
The MoonSwatch series will be available at selected Swatch stores from March 26th
Causeway Bay Store: G/F, 2 Kai Chiu Road, Causeway Bay, Hong Kong 2518 9918
Mongkok Store: Shop 05, Level 3, Langham Place, Mongkok, Kowloon 2518 9912
Tsim Sha Tsui Store: Shop L312, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon 2518 9910
Reporter: Huang Jianjiang