Almost a third (28%) of Brazilians order food delivery between once and twice a week. The information is part of the “Dining out’ at home!” study, carried out by Kantar with more than 15,000 individuals from 10 countries, including Brazil.
According to the report, meals are being replaced by quick snacks. Between 2019 and 2022, a period marked by the Covid-19 pandemic, fast food increased by 7% among consumers in the countries analyzed. The fast food segment grew 1% in frequency and 25% in expenses.
In addition, the survey revealed that, among customers who usually order food through applications, 50% choose the restaurant for speed, 34% look for the lowest prices and 22% have a preference for the place in which they have greater confidence. In Brazil, the chains most sought following by consumers were McDonald’s, Burger King, Subway, Pizza Hut and Bob’s.
The growth of the fast-food sector brings to light a series of initiatives in order to serve companies in the sector – both new ventures and new business models of companies already consolidated in other areas. An example of this is F360, a financial management platform for retailers founded in 2014, which entered the food segment and has already conquered customers such as Bob’s and McDonald’s.
Henrique Carbonell, CEO of F360, says that for almost ten years the startup has been investing in one segment at a time within the retail world. “Now, F360 is starting to focus on food and, for that, it has developed new integrations with delivery services such as iFood, Rappi, new POS software (Point of Sale) and means of payment (such as food stamps)”.
“We look at each sub-segment to guide product development”, says Luiz Augusto Pereira, commercial head of F360. “The company analyzes the segments and invests in those that are big and that have the possibility of entering”, says Pereira, explaining the startup’s growth strategy.
In the first nine years of life, F360 has already invested in health, beauty and fashion – sectors where it has a high degree of maturity, good penetration and operations with major brands. “We are always analyzing new segments. Then, we understood the business, adapted the offer, with new functionalities and integrations, to be relevant, and started the strategy to go deeper in the segment”.
“In addition to food, F360 is starting to look at the segment of gyms and pharmacies, both with important potential”, says Pereira.
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