2023-09-15 10:56:37
If the Rugby World Cup is in full swing, it is another sport that arouses the desires of fashionistas. The football jersey stands out as yet another trend inspired by popular codes, for a comfortable-chic look.
A story of collaborations
In recent years, fashion and football have seen their relationship evolve, through collaborations, collections or thanks to athletes who have become ambassadors for major brands. It must be said that this popular sport brings together crowds and fascinates the world, the proof: Cristiano Ronaldo is the most followed personality in the world on Instagram, with his 604 million subscribers, and Kylian Mbappé, with his 108 million subscribers , the most followed Frenchman on the social network. Enough to arouse the curiosity of the biggest luxury houses.
Fashion takes over the football jersey
The French striker became fashion and perfume ambassador for Dior, then Oakley, and more recently the face of Rimowa. Other brands like Balenciaga, Stella McCartney and Koché have created collections bearing the image of football clubs, real or imaginary. Collaborations which have won over a large audience and popularized the football jersey among the most fashion-savvy. Unsurprisingly the trend took hold and gave birth to blocking, or wear a vintage football jersey and if possible from a legendary team, associating it with a very 90’s or 2000’s look. This trend is from Brandon Huntley, a TikTok user who filmed himself wearing a football jersey, jeans and sneakers, with the message: “the most essential trend of the year 2022: blokecore”. Since then, the phenomenon has generated more than 500 million views.
The swimsuit is invited to Fashion Week
On the podiums or in the front row, the football jersey has managed to find a place. Kim Kardashian was seen wearing a vintage Roma jersey, then Paris Saint-Germain, before hitting the pitch at Drive Pink Stadium for Lionel Messin’s debut at Inter Miami. Other celebrities like Bella Hadid have adopted the trend, and the football jersey has also taken over the streets, on the street styles of Copenhagen Fashion Week. In New York, where fashion week is in full swing, he is also starting to gain followers.
Enough to panic Internet users, among whom the most reluctant quickly became passionate about football! Fashionistas have integrated swimsuits into current fashion trends: a pleated skirt, baggy or cargo pants, or even over a dress. The objective is to mix styles and combine this sporty piece with ultra fashionable pieces like a blazer, moccasins or an it-bag.
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