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Like skateboarding used by brands in the 90s, creators draw their inspiration from motor sports, starting with stunt bikes.
If the motorcycle has always inspired fashion – Thierry Mugler’s streamlined body worn by the top Emma Sjöberg in the clip of Too Funky by George Michael then by Beyoncé has become a cult piece – we had not seen such a wave for ages. The Covid pandemic is probably not unrelated to this desire for a strong feeling that we feel emerging in fashion focused on motorcycle culture. As in music and cinema, the mechanical thunder roars in the collections and campaigns of a large number of brands, from Bottega Veneta to Jacquemus, and carries with it a whole imagination: controlled risk, rediscovered freedom and a certain lust for life that speaks to both sexes.
The list of motorcycles lovers never stops getting longer and all the chapels of the two-wheeler are represented. So on June 4, rapper Jul appeared on stage at the Stade Vélodrome in Marseille riding a T-Max that descended from the sky – Yamaha’s sporty maxi scooter is one of the neighborhood boys’ favorite two-wheelers. Spanish singer Rosalia, a fan of MotoGP competitions (the world’s main circuit motorcycle championship), paid tribute in her latest album to the machines her mother drove. And in the clip Saoko, dressed as a Mugler, she performs highly acrobatic figures surrounded by “stunteuses” who perform aerobatic postures on a motorcycle.
The seventh art is also interested in mechanical culture: …
