“We’ll drink something else”. Monday, September 2, the group Pernod Ricard has made its sponsorship official from PSG until 2028. In a press release, he details the terms of the agreement: “Pernod Ricard (…) will be the club’s sole supplier of champagne and spirits, with visibility and communication rights (…).”
That was all it took for unleash anger of Olympique de Marseille. On X (ex-Twitter) they gather on the hashtag #boycottricard. Some insult the group as “collaborators”, “sellouts” and “traitors”. Others call on the memory of Paul Ricard, the founder of the aniseed drink brand.
If the Phocéens want to implement their boycott project, they may need organization. The Pernod Ricard group is 240 marqueswe find for example references like Ballentine’s, Suze or even Absolut Vodka (drinks dangerous for health, to be consumed in moderation).
At the same time, for more than ten years, Pernod Ricard has been the official supplier of wines and spirits from the Paris Saint-Germain hospitality program. This new agreement, which includes the women’s teams as well as the PSG handball club, is therefore the logical continuation of the relations between the drinks giant and the Parisian club.
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