LG’s new video campaign highlights everyday interactions at home and helps customers share their care within the family.
ABIDJAN, Ivory Coast, July 19, 2024-/African Media Agency (AMA)/- LG Electronics (LG) has announced its new short-form video campaign under the brand slogan “Life’s Good,” titled Get More Care, following the success of its previous themes “Get More Love” and “Get More Magic,” which aims to highlight how LG products enable small acts of love and care between family members so they can enjoy true “Life’s Good” moments amidst unforgettable experiences. Throughout the video series, LG will highlight these sometimes unnoticed moments of love experienced at home while subtly highlighting how its products enhance everyday life through the brand’s innovative technology, intimately integrated into its customers’ daily lives, whether they’re chasing their football dreams vicariously or simply following their favorite teams in 4K clarity.
A highlight of the campaign is the immersive family viewing experience delivered by LG’s revolutionary OLED displays – such as the 97-inch LG Signature OLED M3 4K Smart TV, providing a portal to new worlds. With unmatched picture quality and vivid colours, and the sonic refinements of the α9 AI Processor 4K Gen6, LG OLED displays transform otherwise ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.
Additionally, the campaign will highlight the convenience of LG webOS, an intelligent platform that provides seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content with integrated streaming services such as Netflix, Prime Video, Disney+, YouTube and Apple TV+. LG webOS’ intuitive interface also means receiving personalized sports updates and tailored content recommendations is as easy as accessing other integrated apps like Music and Sports, making family entertainment effortless and enjoyable.
Another highlight of the campaign is the cutting-edge InstaView knock-knock feature, perfect for revealing those sometimes hidden signs of love. The technology, available on LG’s latest refrigerators and ovens, allows users to see inside with a simple swipe, making meal preparation more interactive and fun. Families can easily decide what to cook from the refrigerator or check on the progress of a juicy roast in the oven, all without opening a door.
“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Mr. Hyoung Sub Ji, Managing Director, LG Electronics West African Operations. “Through these heartwarming short films, we aim to showcase how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for one another, and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”
LG’s commitment to human-centric innovation and user-centered design is at the heart of this campaign, demonstrating how the company’s products contribute to a more connected and caring lifestyle. By highlighting the practical benefits and emotional value of LG’s technology, “Get More Care” aims to resonate with families across the region.
The four-episode Get More Care video campaign, which launches this July, features fun and touching stories from the home, and fits perfectly with LG’s brand direction and visual identity, while maintaining and reiterating the brand’s core values of “Unparalleled Customer Experience,” “Human-Centric Innovation,” and “Warmth to Fuel a Smile.”
To learn more regarding LG’s campaign, please visit:
Distributed by African Media Agency for LG.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics, with operations in nearly every country and more than 75,000 employees worldwide. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions and Business Solutions – together generated worldwide sales of more than $63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from televisions and home appliances to air solutions, monitors, service robots and automotive components, and its premium LG SIGNATURE and LG ThinQ smart brands are household names around the world.
Visit www.LGnewsroom.com for the latest news.
Source : African Media Agency (AMA)
2024-07-19 11:22:38
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