2023-08-22 12:57:00
A ticket resale service aimed at companies, allowing them to create and manage their own marketplace. The opening of this service to the rail market having borne fruit, the company is accelerating on air transport and preparing the next step in the hotel market, which is also already open.
Initially, Ouigoswap, a retrocession platform for OUIGO tickets
Before opening up to airlines, Fairlyne positioned itself on the rail transport market. The start-up, created in 2021 by three former Accor executives, has partnered with Ouigo to create a reselling experience on their direct channels. Morgan Guérin, co-founder and CMO of Fairlyne, former executive of the Accor group, interviewed by Big Media: “ Ouigo, before using Fairlyne, it’s 25% full trains and 10% no show “. Figures that allow us to draw conclusions. On the one hand, the absence of reimbursement, even partial, can generate frustration. On the other hand, an empty seat, even if paid for in advance, constitutes a loss of earnings for OUIGO. Especially since, in many cases, other people might occupy the seat of a traveler who has given up on his journey. Fairlyne thus allows customers and companies alike to obtain satisfaction.
In addition, Morgan Guérin explains another success factor of the Ouigo railway company since the use of its service. Unlike traditional platforms such as Viagogo, Kelbillet, Trocotel or Le Bon Coin, with Fairlyne the company that uses the solution retains control at each stage of the resale. ” We provide the tool but everything happens on the operator’s direct channels. These are its data, its customers, its brand, its marketing strategy. It’s the same logic for any company that wants to use our solution “. And to continue his point: all those empty seats, those trains leaving without being filled, it was a waste. This problem is recurrent, in all verticals of the world of travel “. An observation that fueled the desire of the leaders of the start-up to continue to open up to ever more markets in this sector, in particular air travel.
With Royal Air Maroc, Fairlyne opens up to airlines
Successful take-off therefore for Fairlyne, which is associated with the national company Royal Air Maroc (RAM) and continues to diversify its clientele. Within 6 months, RAM customers will be able to release their non-refundable ticket directly on the Moroccan company’s website. Morgan Guérin says: “ airlines are the big pillar of our future growth and on which we want to accelerate ».
Fairlyne tends to solve a recurring concern that airline customers may encounter. Anyone who has ever found themselves forced to cancel a trip remembers the frustration of keeping their ticket without the possibility of exchanging it or getting a refund… the co-founder of the illustrious company: “ this situation does not exist in any other industry! I don’t see any customer point bread (point of irritation in the customer experience, editor’s note) more important in the travel market “. To respond to this problem, the company therefore offers companies, operators, to respond to this problem while preserving their income and their customer relationship.
A well-defined ambition, inspired by other sectors: ” in retail, in fashion, all the big brands are starting to do it and want to offer this service to their customers. We have a very strong conviction, it is that tomorrow the airlines will all have a resale space in the form of a marketplace ».
Continue to open Fairlyne to other travel markets
The company is also present in the market forhospitality. And she wants to continue on this path where the potential is great: “ we know the hospitality market well, the players are very diverse. There are independent hotel chains, others that are part of large groups, resorts, vacation rentals… we want to put a big acceleration in this sector from September “says the former executive of the Accor group.
And following ? The manager does not hide Fairlyne’s first contacts with the ferry industry, which is not often highlighted in the field of TravelTech and which, however, weighs a lot in Europe: ” the ferries are very efficient on key links, particularly in the English Channel and the North Sea”. And he concludes: on est global by design (the overall design follows a pattern according to which the same service can be duplicated and addressed to a varied clientele, editor’s note) and we think of all the travel players who might need us. The future of travel is resale and the marketplace “, he concludes.
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