2023-07-24 12:41:43
How do we see that the launch of a new generation of iPhone is approaching? Upon arrival of rumors about production volumes. According to Bloomberg, Apple has asked its contractors to produce 85 million iPhone 15s by the end of the year. This volume is equivalent to that of last year for the previous generation.
All those who want to see the price of iPhones increase, raise your hand! Picture Apple.
In other words, Apple would expect to sell about as many iPhone 15s as iPhone 14s in their first quarter of marketing. In a market that has been declining for almost two years, this would be an honorable performance. But since you have to generate growth at all costs even in an economic downturn, Apple would consider raising the prices of the iPhone 15 Pro and 15 Pro Max.
Bloomberg does not say more about this possible increase, but it seems acquired taking into account other concordant noises of corridor. Apple could drive up the bill for the iPhone 15 Pro Max in particular by claiming superior hardware over the iPhone 15 Pro.
The iPhone 15 Pro Max would have a periscope price
There is still a small source of hope for us European consumers: Apple had increased the prices of the iPhone 14 on the Old Continent, but not in the United States. Will the rise of the iPhone 15 Pro therefore be limited to the United States? We don’t really believe in it, but we still ask the same question.
Bloomberg Apple also reports that Apple cut its first iPhone 15 and 15 Plus order by two million units due to a camera sensor production issue (these two models could have a 48MP sensor), but that will be compensated by additional iPhone 15 Pros.
The news agency also confirms a production problem related to the screen, but it would not be as serious as other media have announced. This complication would ultimately have no significant impact on overall production. In other words, the iPhone 15s should arrive on time.
iPhone 14: a career marked by exceptional promotions
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