The Facebook team launched a new Pages experience for small businesses. The idea is that this renewal in design makes it easier for companies to connect with their customers.
This new page shows a simpler design, with a simpler navigation system and with the basic options always at hand.
New Pages experience for small businesses
As seen in the pictures above, Facebook bet on a more minimalist page design, but functional. Both the options to manage the page and those dedicated to interaction with customers are always at hand, and without losing sight of the feed.
We’re launching a new Pages experience for all small businesses on Facebook that helps make it easier for businesses to connect with customers and other businesses, access familiar features, and achieve their business goals on Facebook.
And on the other hand, it makes it easy to switch between the company page and the personal profile by simply touching the icon that you will find at the bottom. Along with the launch of this design, the Facebook team gives a series of tips for companies to grow their audiences.
For example, follow every detail of the statistics that the page presents to know what type of users your followers are. And on the other hand, track the most popular posts to understand which topics attract the most attention from the public, and how they can be used to reach more people.
They also mention some tips, for example, don’t forget to use popular hashtags in posts so they can capture the attention of a new audience, or how to create a bond with followers by encouraging them to interact in the conversations that are proposed on the page.
And on the other hand, so that the interactions generated on the page contribute to a positive conversation, administrators are also encouraged to use the moderation tools offered by Facebook.