Facebook Global Statistics 2024
Facebook statistics are like smoke detectors: sometimes overlooked, but absolutely crucial. By monitoring likes, comments, and shares, we can discover what our friends love (or don’t) and we just have to adjust our strategy like a chef adjusts his recipes. Never underestimate the importance of these numbers, they remain the GPS of our online success.
Facebook User Count Statistics
Facebook crossed the 3.049 billion monthly active users mark in Q1 2024, confirming its status as the world’s leading social network. Of these users, 366.9 million are in India, followed by the United States and Indonesia with 190.9 million each. Brazil (113 million), Mexico (90.2 million), the Philippines (86.6 million), and Vietnam (72.7 million) are also among the countries with a strong presence on the platform.
Facebook Global Statistics 2024
User behavior.
On average, users spend 19.4 hours per month or about 39 minutes per day on Facebook. The majority of users fall into the 25-34 age group (31%), followed by 18-24 year olds (23.2%). The 55+ audience is also notable with a 7.6% share.
Most followed accounts statistics.
The most popular Facebook accounts include Facebook itself with 189 million followers, followed by Cristiano Ronaldo (168 million), Samsung (160 million), and Mr. Bean (140 million). Personalities such as Shakira (124 million) and Lionel Messi (116 million) are also among the most influential accounts.
Facebook Global Statistics 2024
Business usage statistics.
In 2024, 200 million businesses were present on Facebook, often via professional pages. The platform continues to be a central pillar of digital marketing strategies, generating €121.4 billion in revenue for the year 2023, including €36.1 billion in the fourth quarter.
Engagement and traffic statistics.
The highest traffic time on Facebook is Wednesday between 9 a.m. and 1 p.m., when posts generate the most engagement. In addition, 98.3% of users access the platform via mobile devices, and 57.53% of active Internet users worldwide use Facebook each month.
Facebook engagement dynamics statistics.
Activity volume: Every minute, 400 new users sign up for Facebook, 510,000 comments are posted, 293,000 status updates are made, and 136,000 photos are uploaded. The daily engagement volume is significant, boosting the platform’s popularity.
Facebook in France.
National statistics in France: Facebook had 35 million active users in 2024, ranking the country 14th in the world. The gender breakdown shows that 52.5% of users are women and 47.5% are men. The 25-34 age group represents the largest proportion of users at 25.3%, while 18-24 year olds make up 20.9% of the audience.
Demographic trends In France: 9.5% of Facebook users are 65 and older, reflecting a progressive aging of the audience. This is because early adopters are aging, while younger generations are showing less interest in the platform.
Beyond these numbers, Facebook offers a wide reach for communications and marketing, but raises concerns about manipulation of public opinion and misinformation. Its impact balances between a powerful tool and risks to privacy and democracy.
Facebook Global Statistics 2024