2023-08-20 05:22:59
Fabrizio Romano, a self-media reporter named as a football transfer expert. (Photo by Ivan Romano/Getty Images)
Text / Roy
After the restart of the summer transfer window on July 1, who is the man of the hour? Cristiano Ronaldo, Messi? Kylian Mbappé? No. Today, you must have heard his name, but you may not have an impression of his appearance. He is Fabrizio Romano, the leading transfer expert in football today!
Whenever the five major league seasons end, transfer news will flood the sky and cover the sky, and it must be the news that attracts the most attention in football. However, times are constantly changing. Fans now want to pay attention to the latest trends and do not necessarily need to rely on traditional media such as the BBC. (BBC), “Guardian”, “Sky Sports” and “The Sun”, etc., but the “self-media” that has become popular in recent years, among which Romano is the best.
Romano is 30 years old this year. He has 11 million fans on Facebook, 16.6 million on Twitter, nearly 20 million on Instagram, and 1.8 million subscribers on his YouTube channel. This gentle Italian boy is from the southern city of Naples. He can speak four languages. He has loved writing football articles since he was a child. He used to contribute free articles to different websites without hesitation.
Until the age of 19, he joined the Italian “Sky Sports” as a football reporter, mainly reporting transfer news. Part of his sense of news comes from family inheritance. His mother is an anchor and producer, and his father also reported transfer news. But if he was born 10 years later, the story might have to be rewritten. The so-called “Internet celebrity” created by the current situation, everything started 12 years ago.
In 2011, Romano was given exclusive information by the Italian manager in Barcelona, and became the first reporter to report that Argentine striker Mauro Icardi joined Serie A Sampdoria; two years later, he assisted Icardi in announcing his transfer to Inter Milan. A full half a year earlier than the official transaction, he even announced “the dust settled” on the Nerazzurri’s official fan page with confidence. Since then, he has become famous in the first battle and established his status as a transfer expert.
“That transfer changed my life.” Now, every message Romano posts on social networking sites is retweeted thousands of times and attracts tens of thousands of likes. For example, 7 hours before the official announcement that Gareth Bale joined FC Los Angeles, the “real hammer” news appeared on his Twitter. Within half a day, it was forwarded by 11,000 people and attracted 80,000 likes. Instead, the traditional media forwarded the news, “power” extraordinary.
Romano speeds up the “transfer wave” of netizens by reprinting from other media—instead of following the reprinted news, it is better to keep abreast of the first-hand news. In fact, this is the all-weather update advantage of “self-media”, which is theoretically faster and more accurate than any media (some need to be proofread and edited before publishing), no wonder it is deeply loved by netizens. Last season, Leicester City fans sent him Letter, asking regarding the latest trends of its midfielder Youri Tielemans, just like a fortune teller in football.
“There was a sports director who thought I knew everything, so he called me specifically to ask me regarding the players he wanted.” Romano’s influence can be imagined. No one knows how much he actually earns. The YouTube channel fee alone has earned more than 50,000 US dollars per month, and the annual income is conservatively estimated to be no less than 1.5 million US dollars. Who dares to say that self-media can’t make a fortune?
[Yahoo Sports Column]The article only reflects the opinion of the author and does not represent the position of Yahoo Kimo.
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