[F1 Racing]If Purple Bull needs to resume Perez’s contract for one yr: Is it a win-win technique or a hidden fear for younger drivers? – Racing | Sports activities Imaginative and prescient

2024-05-29 06:44:13

The dwell present “Sports activities Detective Bureau: Uncovering the Secrets and techniques of Sports activities Broadcasting” hosted by Yang Dongyuan and Chen Jundai, the final two episodes have been broadcast on Could 3 and Could 15. In these two episodes, we invited Huang Yu, professor of sports activities science at Tsinghua College, Xu Minghan, co-founder of Taiwan sports activities e-commerce platform Stancave, and Li Shizhen, chairman of the Taiwan E-sports and Sports activities Trade Growth Affiliation, and Yan Youpeng, the e-sports anchor of Area of Valor, to speak regarding “sports activities advertising and marketing”, the important thing to selling sports activities to the each day lives of the folks, and the more and more common e-sports in recent times.

Sports activities advertising and marketing has a far-reaching attain. Let’s use “sports activities” to guide the society!

The 2024 Paris Olympics will formally open in July. Are you desirous to see Taiwanese athletes shine on the worldwide stage? In reality, behind the preparations for main sports activities occasions, “sports activities advertising and marketing” is an invisible hand that progressively brings sports activities nearer to folks’s lives, arouses folks’s ardour and resonance, and brings magnificence and touching moments.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising and marketing must be separated from the advertising and marketing discipline is as a result of the “industrial construction” and “product traits” of the sports activities business are comparatively particular. Professor Huang gave an instance, “For instance, if an expert baseball recreation begins at 5 pm on Saturday, the business should promote out all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth; as well as, everybody should have noticed that many corporations, whether or not drinks, vehicles and even banks, will sponsor sports activities occasions or skilled groups, so the right way to appeal to funding and the right way to cooperate with corporations through the advertising and marketing course of are literally very completely different between sports activities advertising and marketing and conventional advertising and marketing.”

Picture supply: TNL Model Studio

STANCAVE co-founder Hsu Ming-Han additionally added that along with sponsorship, the factor that’s closest to the general public in sports activities advertising and marketing is definitely the so-called “sports activities IP”. IP refers back to the authorization of mental property (Mental Property), and in addition represents that an individual or a corporation has a bunch of followers and has attraction to this group of individuals. Ming-Han defined, “For instance, the staff is an IP, the skilled league can be an IP, or the Jones Cup in the summertime trip yearly and the Taipei Marathon on the finish of the yr are literally a sort of occasion IP. In recent times, private IP has been booming, equivalent to Kuo Hsing-Chun and Lin Chih-Chieh, each of whom are private IPs.”

Nonetheless, Xu Minghan additionally particularly talked regarding that many individuals imagine that sports activities advertising and marketing and sports activities IP are instruments for organizers to generate profits and notice earnings, however he believes that along with revenue, there are literally extra necessary meanings behind them. “If the NBA didn’t launch any peripheral merchandise right this moment, you wouldn’t see Jordan’s jerseys or purchase Shohei Ohtani’s garments, and the game and the general public would lose many “contact factors”; but when I stroll on the road carrying a New Taipei Kings jersey right this moment, I can broaden the affect of the game invisibly.” In different phrases, sports activities advertising and marketing and peripheral merchandise not solely have business worth that may nourish your complete sports activities business, however are additionally a powerful enhance to popularizing sports activities tradition on the social stage.

Picture supply: TNL Model Studio

“PRO” Gamer! An outline of Taiwan’s e-sports

When speaking regarding sports activities craze and tradition, we can’t ignore the quickly rising new sports activities in recent times – e-sports, and the e-sports craze it has introduced. Particularly, many Taiwanese gamers have shined on the world stage in recent times, profitable world championship trophies in lots of large-scale competitions together with “Arenaline”, “Hearthstone”, and “Road Fighter 6”, which has significantly accelerated the event of e-sports in Taiwan.

Speaking in regards to the improvement historical past of e-sports in Taiwan, Li Shizhen, chairman of the Taiwan E-sports and Sports activities Trade Growth Affiliation, shared that in 2016, e-sports was formally included within the training class system, and the cultivation of e-sports abilities started to penetrate into the campus; the next yr (2017), the “Sports activities Trade Growth Laws” have been revised, and e-sports was formally included within the scope of the sports activities business. “When the training half is available in and the business half is available in, then the right way to develop subsequent worldwide competitions is the important thing to popularization. For instance, following the 2018 and 2022 Asian Video games included e-sports within the trial and official occasions, we noticed an increasing number of e-sports venues, media, and non-governmental associations. I believe these are all crucial forces for the development of Taiwan’s e-sports.

Picture supply: TNL Model Studio

Nonetheless, as a result of “video games” are the inspiration of e-sports, many college students typically have overly colourful beliefs regarding e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They might begin particular person coaching at 1 pm, then group coaching at 3 pm, apply till 5 pm, following which overview the professionals and cons of the group coaching course of; then group coaching, overview once more, and possibly within the night, they nonetheless should apply their very own specialised characters, and even run their very own dwell channels, and so on.”

Picture supply: TNL Model Studio

Within the remaining evaluation, skilled gamers are additionally “working”, however the time and content material are completely different. Chairman Li Shizhen additionally added, “Similar to following we play basketball, it might be enjoyable to play often; however when capturing turns into skilled coaching, you’ll have to shoot a thousand occasions a day, and you must continuously enhance your self within the course of, so it isn’t so enjoyable.”

Picture supply: TNL Model Studio

That being mentioned, the impression of e-sports continues to be very huge, whether or not it’s within the broadcasting of occasions, dwell content material, digital content material, and so on., it has an impression, and has created many gaming communities and cultures. Throughout this system, Chairman Li Shizhen additionally expressed his emotions, “In reality, e-sports is just not solely leisure in life, but in addition accompanies our development course of, similar to the Road Fighter talked regarding earlier, which additionally advanced from the large-scale machines within the early amusement parks. For me, that is life. If e-sports can take part in sports activities occasions right this moment, the digital content material business, and even cultural improvement, I believe that e-sports can create an affect. “

Sports activities occasions are sports activities, leisure, and life.

In these two episodes, we not solely wish to lead the viewers to know the affect of sports activities advertising and marketing and sports activities IP, but in addition hope to let everybody see the method of a sport from “emergence” to “industrialization”. As a result of irrespective of which sports activities discipline, or any giant or small occasion, it’s really accrued little by little by a bunch of people that love that sport.

Lastly, the collection of “The Detective Company” has come to an finish. When you have not watched the primary and second episodes, please click on right here to be taught extra.New media and sensible know-how create limitless potential for Taiwan’s sports activities businessIf you’re very within the content material of the collection, you might be additionally welcome to proceed to comply with the social media platform of the Ministry of Schooling and Sports activities AdministrationSports activitiesbe taught extra thrilling sports activities occasions and business tales.

About “Sports activities Detective Company: Uncovering the Secrets and techniques of Sports activities Broadcasting”

The Detective Bureau of Sports activities is a dwell broadcast program collectively produced by the Sports activities Administration of the Ministry of Schooling, Sports activities Division and Sports activities Imaginative and prescient. This system is co-hosted by Yang Dongyuan, editor-in-chief of Sports activities Imaginative and prescient, and Chen Jundai, host of the podcast program Sports activities Imaginative and prescient. The collection consists of 4 episodes, and every episode invitations two themed friends to speak with the hosts in regards to the newest tendencies in Taiwan’s occasion broadcasting, main the viewers to be taught extra in regards to the business tales behind sports activities!

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