F1 – McLaren and sponsor OKX launch a Senna-coloured single-seater for the 2024 Monaco Grand Prix

2024-05-21 15:33:18

On the event of this weekend’s 2024 Components 1 Monaco Grand Prix, McLaren is as soon as once more taking the chance of reaching nice outcomes with a particular livery impressed by Elton Senna.

Cryptocurrency Platform Steady Sponsor OKX companions with Senna World to help this initiative. Lando Norris and Oscar Piastri’s single-seater can be completed in yellow, inexperienced and blue colours impressed by the helmet of the Brazilian driver who died 30 years in the past.

Along with F1, the staff may even put on Senna-style clothes in the course of the Monaco weekend, with particular fits for each drivers. Apparently, particular merchandise can be marketed like a 2021 retro livery in Gulf Oil colours.

“Our collaboration on the Senna livery on the Monaco Grand Prix is greater than only a tribute; it’s a celebration of Ayrton Senna’s unparalleled legacy and his profound impression on the world of motorsport and McLaren itself. “ clarify Haider Rafique, Advertising and marketing Director, OKX. « Senna impressed a technology and OKX goals to assist be a bridge between youthful generations and their legacy. That’s why we needed to be a part of an initiative that not solely commemorates a racing legend, but additionally resonates with followers and individuals, guaranteeing Senna’s legacy lives on eternally.Impacting the world of Components 1 and past

McLaren Automotive additionally pays homage to its heritage with the launch of a singular model of the Aryton Senna. McLaren Senna highway automobile. Referred to as the Senna Semper, this custom-made McLaren Senna enhances the livery of the Components 1 automobile by incorporating related design parts. Designed and painted by hand by McLaren Particular Forces, the colourful uniforms are additionally impressed by his helmet, mixing yellows, greens and blues, whereas incorporating Ayrton’s skilled raster likeness and different references to Senna.

“It’s a pleasure to be working with Senna World on the ‘McLaren SENNA Introduced by OKX’ marketing campaign in partnership with official show companion OKX and colleagues at McLaren Automotive.” clarify Zak Brown, McLaren Racing PDG, in a press launch. “On the thirtieth anniversary of his demise, the staff has chosen to commemorate and rejoice his life at one among his favourite and most profitable racing circuits – Monaco. We will not wait to put on this stunning and iconic piece this weekend. Enter the competitors in vibrant uniforms.

This yr, there needs to be extra media protection of the information, a lot to the delight of McLaren’s F1 sponsors seen on the single-seater.