2023-08-01 20:12:37
MAXRIENY released the 23rd autumn and winter limited show “Oriental Dream” at the Shamei Building in Shanghai on July 25. Looking for the East in the new season, inspired by the beauty of Chinese culture in the mirror, flowers in the water, and the moon, expressed in contemporary design, paying tribute to the eternal romance and elegance. In the fashion dialogue that runs through the past and the present, it explores the true essence of life beyond the shackles of reality.
MAXRIENY
There is a saying in the Southern Song Dynasty poem “Canglang Poetry Talk·Poetry Analysis”: “The moon in the water, the image in the mirror, the words are endless and the meaning is endless.” The founder Sara resonated with the inspiration of the mirror, the water and the moon, and announced the 23 autumn and winter limited show “Oriental Dream” “The spirit and philosophy behind the series.
MAXRIENY
MAXRIENY
“In this “Oriental Dream”, I hope to use the perspective of oriental women to tell stories regarding the orient. Abandon obsession, put your mind at ease; don’t cling to reality, don’t stick to the present. Let’s calm down and look at the flowers and the world together. “
— Brand founder Sara
MAXRIENY
MAXRIENY
SHANG HAI
Dream travel and return
The location of the show is the Shamei Building in Shanghai, which was designed by Tonghe Yangxing French businessman Sassoon Solomon Shamei a hundred years ago. Time flows, history and contemporary blend. MAXRIENY is a new fulcrum of the Bund scenery, dreaming of an ultimate oriental romance. Walk into this dream fragment, step by step towards the show field formed by the interweaving of modern art and oriental artistic conception.
MAXRIENY
Time and space are interlaced, and the phenomenon of romantic artistic conception is real. People, space, and fashion complete a dialogue. The seemingly untouchable mirror, water and moon, with broken mirrors, water installations and metal orchids, endow the entire fashion show with the imagination of a fusion of reality and reality. Under the cover of exciting music, the model turned into a dreamer and walked slowly, leading us to a free adventure together.
MAXRIENY
ROMANTIC &COOL
Oriental flower gentleman
“I want to use orchids to describe a kind of temperament of our contemporary women in China and the East. She is elegant but not arrogant. She has strength, but she does not show her sharpness.”
— Brand founder Sara
MAXRIENY
The MAXRIENY F/W 2023 series depicts an elegant yet brave oriental female image. With the Clivia flower as the dream curtain, the futuristic sense of metal collides with the oriental elegant but not arrogant temperament. The classic fashion elements under the spotlight in the retro era are placed in an innovative context: the clothing ranges from gorgeous dresses to silhouette suits, combining rigidity and softness, challenging the stereotypes… It tells the story of contemporary women who face the secular rules and external stereotypes, and become more bold and determined to be themselves fashion pursuits.
MAXRIENY
MAXRIENY
MAXRIENY breaks the stereotyped femininity to the fullest, and interprets the ever-changing possibilities. Women’s clothing is updated with new party skirts, long windbreakers, box-shaped miniskirts, and denim suits. Exquisite styling starts from everyday life, and breaks imagination with clever stacking and three-dimensional designs; clothing is not limited to shapes, and details permeate it, evoking the body and The inner fashion awareness of “romantic to the extreme, elegant to handsome”. Therefore, beauty has a kind of irreplaceability: women’s romance, independence, freedom, strength… Diverse and multi-faceted are independent and blend with each other.
MAXRIENY
MAXRIENY
FRONT ROW
Star-studded show
“It’s like a movement, a novel. A complete show can express my spirit, my inspiration, and my creative intention. The process of exploration is the most joyful and exciting.”
— Brand founder Sara
MAXRIENY
The founder Sara uses clothing as a language to sincerely resonate with the contemporary Romantic Cool Girl. At the 23 autumn and winter limited show, singer Zhang Zining, “Bazaar” fashion editor-in-chief Wei Tian, fashion blogger toni female monk and other brand friends went to the front row of the show and gathered together to experience the memorable moment of the show.
MAXRIENY
MAXRIENY
As the founder Sara said when she shared her inspiration:
MAXRIENY is composing a movement in fashion.
Qimeng wakes up, and we return to reality to continue the story…
Enjoy the present, feel the beauty, every today is the romantic beginning of tomorrow.
MAXRIENY
MAXRIENY
1690930103
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