2023-08-02 05:51:00
Frank Siragusa ‘never would have paid $5.49’ last September if he had known his Mexican ‘pizza-taco’ was nowhere near as filling as publicity photos claim, civil lawsuit claims Monday before the federal prosecutor’s office in Brooklyn, New York, and which the Washington Post echoed on Tuesday.
The plaintiff, supported by other dissatisfied customers, embellished his legal action with flattering commercial images of this pizza dripping with beef, chicken, guacamole, sauce, cheese, tomatoes… such as the present Taco Bell, brand of the group Yum! Brands, which also owns KFC and Pizza Hut.
He added to his complaint photos of the “real” dish eaten in a fast food restaurant in New York.
Mr. Siragusa is thus claiming five million dollars from the fast food chain for “unfair and deceptive commercial practices”.
The advertisements “hurt consumers financially because they receive a product of lesser value than what is promised to them”, argues its complaint which denounces the “actions of Taco Bell in a period of high food price inflation, in particular for people with low income”.
Taco Bell, headquartered in California, which was founded in 1962 by the American Glen Bell and which belonged to the giant PepsiCo, did not respond to requests from AFP and the American press.
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