2023-10-20 15:13:22
As part of the “why” operation, “Soir” subscribers submitted more than 1,000 questions to the editorial staff. Discover our answer to the question asked by Marc, from Namur. Article reserved for subscribers Co-responsible for MAD, Journalist at the Culture pole By Cédric Petit Published on 10/20/2023 at 5:13 p.m. Reading time: 2 min
Could Netflix be one of the main marketing tools for tobacco companies? This is what Stopping Tobacco Organizations and Products (Stop), a tobacco industry monitoring body, says in the conclusion of a report published last March. According to Stop, the documentary series Formula 1 : Drive to Survive would have allowed Philip Morris International and British American Tobacco to benefit from a billion minutes of exposure. In flagrant contradiction, points out the organization, with the ban on all in favor of tobacco and all promotion and sponsorship of tobacco and the recommendations of the WHO. “Publishers of audiovisual media services and providers of video sharing services cannot broadcast, across all of their services, commercial communication for cigarettes and other tobacco products, including electronic cigarettes and their refills », recalls the Superior Audiovisual Council in Belgium (CSA) on this subject.
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