Seeing real-world goods or advertisements in the virtual world of the game is not surprising to gamers. A few days ago, the website Business Insider quoted sources as saying that Microsoft is preparing a project to allow marketers to implant free Xbox games. advertise. Companies can place advertisements in the game, similar to the large billboards we commonly see in the real world.
Does not affect the game experience
It has been pointed out that Microsoft will impose restrictions on advertisers and will not allow brands to interfere with the game. It is temporarily unknown whether the project will be limited to display, or it can be added to product placement, video playback or character clothing. Sources say the project could launch in the third quarter of this year, and now Microsoft is looking for ad tech companies to build catalogs and partner with to place ads in games.
Insert ads for free games
In response to Business Insider’s inquiries, Microsoft did not acknowledge or deny the above-mentioned projects, only that they have been committed to improving the experience for developers and players, and there is no further news to share. Some players may be concerned that the placement of advertisements will destroy the virtual world, but there are also voices that real-world items can add a sense of reality to the game world. With the support of revenue, players can play free games, and developers can get more resources to improve the quality of the game.
source:engadget