2023-10-19 18:49:25
Published on October 19, 2023 at 8:49 p.m.
Trends, portraits, analyses: “Le Temps” is joining forces with “Neue Zürcher Zeitung” as part of a series of articles devoted to watchmaking and fine jewelry. Our dedicated file
The meeting between Chrono24 and CR7 was “the” marketing coup of the year: in mid-July, almost for the company’s 20th anniversary, the luxury watch platform announced a cooperation with Cristiano Ronaldo. Photos went around the world, showing the boss of Chrono24 with the football star. But, a real feat, it was not the IT company that paid the footballer with 600 million followers on Instagram for his , but rather Ronaldo who paid for it out of his own pocket. Because this watch enthusiast took a stake in Chrono24 through his company CR7 “for an amount deemed substantial on both sides”.
Tim Stracke can’t suppress a smile when talking regarding the deal with Cristiano Ronaldo. This participation was not intended to attract new users but to strengthen the confidence of existing users in Chrono24. Tim Stracke, 49, is the face, co-founder and co-CEO of “the world’s largest online luxury watch marketplace.”
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