The importance of a diverse games library is increasingly being emphasized at PlayStation Studios. Hermen Hulst, co-CEO of Sony Interactive Entertainment, particularly emphasizes the relevance of family-friendly titles.
In a current interview Hermen Hulst commented on the strategic direction of PlayStation Studios and emphasized the importance of a broad genre diversity.
The focus is also on the family games category. It is a crucial focus to reach different target groups and expand the portfolio of PS5 and PS4 titles.
Astro Bot as a new reference
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PlayStation Studios has been focusing on strong single-player experiences for years, including games aimed at an adult audience. But according to Hulst, co-CEO of the PlayStation division, family-friendly games like “Astro Bot” (Test) will be an essential part of the PlayStation strategy.
“I think it’s hugely important that PlayStation Studios develops games in different genres, and the family market is a really important focus for us,” Hulst explained. „Astro’s Playroom“which was pre-installed on the PlayStation 5, proved to be a huge success. Millions of players around the world enjoyed the adventures of the little robot.
Hulst described “Astro Bot” as a weighty franchise that not only impresses with its special character, but also reflects the legacy of PlayStation Studios. “It is remarkable that a relatively small team capable of developing such a big game,” he added.
Astro Bot not only serves as a fun game but also as a tribute to PlayStation history, with plenty of hidden references that will appeal to both long-time fans and new players.
Some brands are still missing and could follow with a DLC:
In addition to family-friendly titles, PlayStation places great emphasis on games that appeal to a broad audience overall. According to Hulst, the target audience ranges from new to experienced gamers who also feel comfortable with challenging titles.
Sony invests in brand expansion
Diverse genres are crucial. But different franchises supported from the ground up are also needed, Sony’s Chief Financial Officer Hiroki Totoki and Chairman Kenichiro Yoshida recently stressed in an interview with the Financial Times.
Sony has recognized that there is a lack of brands that are promoted from the ground up at an early stage – so-called intellectual properties (IPs). However, the duo did not refer explicitly to video games, but spoke broadly about games, films and anime.
Such a transmedia success, which brought the brand closer to more than just a limited audience with consoles, could be achieved by “The Last of Us” achieve – but only many years after the original launch as a video game. The TV series is extremely popular and a second season is in production.
In this context, Sony no longer wants to primarily license its own brands to external streaming providers, but rather shift the focus from distribution to the creation of intellectual property. This should consolidate the company’s transformation from a consumer electronics brand into a global entertainment company.
“We have the technology. And creation is the area we like and can contribute the most to,” said Yoshida.
Ultimately, the interview did not explicitly refer to a lack of brands that could be used for PlayStation games, as was misinterpreted in some media, but rather to their transmedia exploitation on a large scale.
Further news about Sony:
It remains to be seen whether “Astro Bot” will also be developed across media and exploited by Sony itself for other media forms. The title was released on September 6, 2024 exclusively for the PS5 and was rated 10.2 on Metacritic. become the best-rated new game of the year so farOnly one extension was rated better.
More news about Astro Bot, Hermen Hulst.
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The Importance of a Diverse Games Library: Hermen Hulst Emphasizes Family-Friendly Titles
In a recent interview, Hermen Hulst, co-CEO of Sony Interactive Entertainment, highlighted the significance of a diverse games library at PlayStation Studios, with a particular focus on family-friendly titles [[1]]. This emphasis on genre diversity and family-friendly games is a strategic direction for PlayStation Studios, which has traditionally been known for its strong single-player experiences aimed at an adult audience.
Astro Bot: A New Reference for Family-Friendly Games
Hulst cited “Astro Bot” as a prime example of a family-friendly game that has been a huge success, with millions of players worldwide enjoying the adventures of the little robot [[1]]. He described “Astro Bot” as a weighty franchise that not only impresses with its special character but also reflects the legacy of PlayStation Studios. The game’s success is a testament to the fact that a relatively small team can develop a big game that appeals to both long-time fans and new players.
The Importance of Family-Friendly Games
PlayStation Studios is committed to developing games that appeal to a broad audience, including family-friendly titles that can be enjoyed by players of all ages. According to Hulst, the target audience ranges from new to experienced gamers who also feel comfortable with challenging titles [[1]]. This focus on family-friendly games is crucial for reaching different target groups and expanding the portfolio of PS5 and PS4 titles.
Sony Invests in Brand Expansion
Sony’s Chief Financial Officer Hiroki Totoki and Chairman Kenichiro Yoshida recently stressed the importance of creating intellectual properties (IPs) from the ground up, rather than relying on licensing existing brands to external streaming providers [[1]]. This shift in focus from distribution to creation will consolidate Sony’s transformation from a consumer electronics brand into a global entertainment company. The success of “The Last of Us” TV series, which was adapted from a video game, is a prime example of how Sony can leverage its IPs across different media forms.
Astro Bot: A Potential Transmedia Success
It remains to be seen whether “Astro Bot” will also be developed across media and exploited by Sony itself for other media forms. The game’s release on September 6, 2024, exclusively for the PS5, received a rating of 10.2 on Metacritic, making it the best-rated new game of the year so far [[1]]. If Sony decides to develop “Astro Bot” into a transmedia franchise, it could potentially bring the brand closer to a wider
Sony Interactive Entertainment
The Importance of a Diverse Games Library: Hermen Hulst Emphasizes Family-Friendly Titles
As the gaming industry continues to evolve, PlayStation Studios is placing a greater emphasis on the importance of a diverse games library. According to Hermen Hulst, co-CEO of Sony Interactive Entertainment, family-friendly titles are a crucial part of this strategy. In a recent interview, Hulst highlighted the significance of developing games in different genres, including family-friendly games like Astro Bot.
Astro Bot as a New Reference
Astro Bot, a critically acclaimed game, has proven to be a huge success, with millions of players worldwide enjoying the adventures of the little robot. Hulst described Astro Bot as a weighty franchise that not only impresses with its special character but also reflects the legacy of PlayStation Studios. What’s more, Astro Bot serves as a fun game and a tribute to PlayStation history, with plenty of hidden references that will appeal to both long-time fans and new players.
Sony Invests in Brand Expansion
In addition to family-friendly titles, PlayStation is also investing in brand expansion. Sony’s Chief Financial Officer Hiroki Totoki and Chairman Kenichiro Yoshida have stressed the importance of supporting different franchises from the ground up, including intellectual properties (IPs) in games, films, and anime. This shift in focus will consolidate the company’s ownership of its brands, rather than relying on external streaming providers.
The Importance of Genre Diversity
PlayStation Studios has been focusing on strong single-player experiences for years, including games aimed at an adult audience. However, Hulst emphasizes that a broad genre diversity is crucial for reaching different target groups and expanding the portfolio of PS5 and PS4 titles. The target audience ranges from new to experienced gamers who also feel comfortable with challenging titles.
“People Also Ask” (PAA) Questions
Here are some PAA questions related to the importance of a diverse games library:
Why is a diverse games library important for PlayStation?
How does PlayStation Studios approach game development for different genres?
What is the significance of family-friendly titles like Astro Bot?
How does Sony’s brand expansion strategy impact the gaming industry?
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