2023-11-25 12:16:45
Orange is a signal color of extremes – and symbolically ambivalent at that.
It is not ideal that “Black Friday” is immediately followed by Orange Day this year. After a popular Netflix series, does it simply say “Orange is the new Black” and the sales just continue? All anti-cellulite products minus 25 percent? The two days have absolutely nothing in common with each other. Except for her relatively young age. “Black Friday” has only been known in this country as a shopping spree for around ten years, a US tradition that marks the day following Thanksgiving, always on the fourth Thursday in November. On this Friday there was a regular threat of traffic chaos, which is why the Philadelphia police saw black for the first time in the mid-1960s and gave him a name.
»Orange is the ambivalent signal color of everything extreme.«
Orange Day, on the other hand, is tied to a specific date, November 25th, which has been chosen by the UN General Assembly since 1999 as the day to end violence once morest women. But why under an orange flag, this strange color of transit, sunrise and sunset? This ambivalent signal color for everything extreme – the garbage disposal. And the life jacket. Enlightenment in Buddhism. And the division, one thinks of a historic right-wing federal party in Austria. Or the radical Protestants in Northern Ireland.
Apart from its international comprehensibility, it remains questionable how women, of all people, came to the Orange. Let’s see it positively. Orange is also said to have an anti-anxiety effect. Given the violence statistics, that can’t hurt.
Emails: almuth.spiegler@diepresse.com
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