Discover Miniso Land in Shanghai
China has emerged as a sought-after holiday destination for Singaporeans, drawing travelers with its deliciously affordable cuisine and stunning landscapes. Now, there’s an exciting addition to your Shanghai itinerary: the vibrant and interactive Miniso Land.
What is Miniso Land?
Miniso Land is an expansive 3-storey lifestyle emporium offering a plethora of products ranging from collectable merchandise to everyday essentials. Notably, it holds the distinction of being Miniso’s second-largest flagship store globally, occupying a whopping 2,000 square meters, adorned with playful props and engaging interactive features showcasing beloved characters from various brand partnerships.
How do I get to the Miniso Land in Shanghai?
Miniso Land is conveniently located on the bustling Nanjing Road, one of Shanghai’s busiest thoroughfares. To reach this enchanting destination, take the metro lines 2 or 10 and disembark at the East Nanjing Rd Station.
Kickstart your adventure with a 5.5-hour direct flight from Singapore to Shanghai on China Eastern Airlines, with fares beginning at a competitive price of $400. Once you arrive, a quick 46-minute drive will take you from Shanghai Pudong International Airport to Miniso Land.
Find official merchandise such as Disney & Sanrio
Inside Miniso Land, you’ll be delighted to find an extensive range of official merchandise crafted in collaboration with iconic brands like Disney and Sanrio. Rediscover your favorite childhood characters such as Winnie the Pooh, Hello Kitty, and Loopy through adorable plushie formats. For those enamored with the latest bag charm trend, you’ll also stumble upon smaller keychain versions, allowing you to carry a touch of whimsy wherever you go.
Peanuts aficionados will be thrilled with a selection of merchandise showcasing the beloved white beagle and his trusty companions. For passionate Potterheads, there’s an opportunity to grab matching Harry Potter bags with friends, making it a fun way to showcase which Hogwarts house you align with—whether it’s the fierce Slytherin or the imaginative Ravenclaw.
Beyond plush toys and keychains, the flagship store features themed everyday necessities designed to add a sprinkle of cuteness to your life. Relax in style while wearing charming Kuromi slippers and sipping from adorable thermal cups, perfect for cozy days at home. For students, there’s a treasure trove of cute school supplies like notepads, stickers, and pens.
Addressing parents’ needs, the store also stocks engaging activities for children, including entertaining Minion-themed puzzle sets.
Anime enthusiasts can explore exclusive items, including badges and photo cards from popular manga series like Spy x Family and Jujutsu Kaisen. K-pop fans, particularly those enamored with Blackpink, can take home plush versions of their signature lightsticks, ensuring you carry your fandom with pride. Other delightful finds include plush pillows, fluffy keychains, and trendy phone straps available in the iconic two-tone colors.
Try your luck at the blind box alley
In response to the rising excitement surrounding collectible figurines, Miniso Land features a riveting blind box area. Join the thriving trend, as you’ll discover various entertaining character blind boxes—though the notorious Labubu series may not be available, you’ll still have a chance to acquire treasures from exciting collections.
Some of the delightful blind box series available include Stitch, Zootopia, and Mickey Mouse.
Beauty & skincare section
Ascend to the second level of Miniso Land, where a beauty and skincare paradise awaits. The store carries renowned Korean and Japanese brands like Peri Pera and Za Cosmetics, ensuring that beauty aficionados can find their favorite products all in one location.
Fragrance lovers won’t be disappointed either, as Miniso Land presents an extensive assortment of perfumes and reed diffusers to enhance both personal and home aromas.
Tons of themed photo ops
Your visit wouldn’t be complete without spending time snapping cute photos alongside endearing characters. Seize the chance to capture precious moments with 3D posters, giant plush toys, and creatively decorated setups scattered throughout the store.
Meet your favourite characters at Miniso Land
Elevate your Shanghai shopping escapade by incorporating a stop at Miniso Land. Even if shopping isn’t on your agenda, this delightful space invites you to explore and soak in its charm while you’re in the area.
Address: No. 479 Nanjing East Road U479 Mall
For more attractions in China:
Cover image adapted from: 不想吃五花肉, Sela 色拉酱, C 很 T, raul7 via RED
**Interview with Nick, Travel Enthusiast and Influencer**
**Editor:** Nick, thank you for joining us today to share your experience at Miniso Land in Shanghai! The concept sounds quite captivating. Can you tell us about your first impressions?
**Nick:** Absolutely! Walking into Miniso Land felt like stepping into a vibrant theme park. The moment I entered, I was surrounded by colorful displays, plush toys, and interactive features that really brought everything to life. It’s like a shopping paradise, and I immediately felt the excitement!
**Editor:** It’s fascinating that it has three floors! What were some of your favorite sections within the store?
**Nick:** The ground floor was a maze of plushies—endless aisles filled with incredibly cute merchandise. I loved the sections dedicated to official collaborations with brands like Disney and Sanrio. You can’t help but feel nostalgic when you see characters like Winnie the Pooh and Hello Kitty presented in such adorable formats.
**Editor:** That sounds delightful! Did you find any special items that stood out to you?
**Nick:** Definitely! I was particularly charmed by the themed everyday essentials. The Kuromi slippers are so cozy, and the thermal cups are just perfect for sipping your favorite beverages. Plus, there were plenty of cute school supplies that would make anyone smile. It’s a place where practicality meets a sprinkle of whimsy.
**Editor:** It seems there’s something for everyone, including kids. How does Miniso cater to younger visitors?
**Nick:** They’ve got a section just for kids! I noticed fun activities like Minion-themed puzzles and a lot of engaging toys. It’s a great way for parents to keep their little ones entertained while they shop.
**Editor:** Now, I’ve heard about the blind box alley. Can you explain what that is?
**Nick:** Yes! The blind box alley is such a fun concept. You can purchase blind boxes containing mystery collectibles, so you never know what you’re going to get. It adds an element of surprise and excitement to the shopping experience, especially for fans of anime and K-pop.
**Editor:** Speaking of K-pop, did you come across any special merchandise related to popular groups?
**Nick:** Absolutely! There were plush versions of Blackpink’s lightsticks, which were super adorable. It’s a great way for fans to showcase their love for the group. Plus, there were other trendy items like plush pillows and keychains that any fan would be thrilled to own.
**Editor:** Lastly, for those considering a visit, what do you recommend in terms of travel logistics to reach Miniso Land?
**Nick:** Getting to Miniso Land from Singapore is easy—just a 5.5-hour direct flight to Shanghai. Once there, it’s conveniently located on Nanjing Road, a bustling area, and just a short metro ride away. I’d recommend grabbing a few friends and making a day out of it; you won’t want to miss this unique shopping experience!
**Editor:** Thank you, Nick, for sharing your insights! Miniso Land sounds like a fantastic addition to any Shanghai itinerary.
**Nick:** My pleasure! I hope everyone gets the chance to explore it.
