You don’t realize how much I’d like to answer the title of this article with a resounding ‘fact’. Unfortunately, it’s a downright wrong assumption. A luxury brand and/or expensive clothing prices do not automatically guarantee responsible production. You have no guarantee of better working conditions in the chain or guarantee of the durability of your garment. Neither in the literal nor in the figurative sense of the word.
What should you pay attention to with your next clothing purchase? Start with the label!
???? Search for labels.
They can give you an idea of how human or environmentally friendly the item in question is. Some certifications focus on human rights (such as Fairtrade), others on environmentally friendly production (such as the EU Ecolabel). But there are also quality marks that include both aspects (such as GOTS, for example).
???? Check what material the garment is made of.
You can assume that fabrics such as polyester, viscose, silk, cotton and leather actually all have a negative impact on the environment. Whenever possible, prefer lyocell, hemp, organic linen, bamboo, organic cotton or EcoVero. That may be short-sighted, but their impact is considerably lower.
???? Also take a look at the country of production.
Reading Bangladesh, India or China may already ring a bell. Be aware that this does not directly indicate disaster in all cases, but it gives a good indication. Moreover, clothing from these countries has certainly had to travel an enormous distance to reach your store shelves. The transport impact should also not be underestimated.
Would you like to acquire even more knowledge regarding the sustainable fashion landscape? Read also:
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