2024-03-08 20:54:05
Officialized by the United Nations (UN) in the mid-1970s, International Women’s Day, celebrated on March 8, represents the historic struggle of women in search of gender equality. The demand for equal pay turned into a powerful movement that, today, shows the determination and fight for female representation once morest machismo and violence that, unfortunately, are still present in everyday life.
According to data from IBGE (Brazilian Institute of Geography and Statistics), women occupied 39.3% of leadership positions in the country in 2022. According to analysis carried out in recent years, there is a lower proportion of women in some sectors such as transport, storage and mail, extractive industries, and in the agriculture sector, with only 15.8%.
Jennifer Chen, for example, was once an international model and now works in the financial and agribusiness market. After experience in the fashion industry, experience in the luxury market and in real estate, the businesswoman directed her focus to the corporate financial sphere and became CEO of JC Capital, a company that operates in the national and international market by attracting investments for sectors such as technology, hotels, infrastructure and civil construction and, mainly, agribusiness.
Not long ago, the businesswoman brokered a partnership between the Department of Agriculture and Supply of the Government of São Paulo and ABAG, an initiative to enable investments in technology and innovation for agriculture. “It is important that we talk regarding the importance of female representation so that women can reach positions that, due to prejudice in the corporate market, they would not occupy”, she highlights.
Women present in technology, influencer marketing, tax, accounting and financial areas
A survey by Serasa Experian revealed that 70.8% of women interviewed believe that technology is the profession of the future. However, the same survey shows that only 9.4% of women said they wanted to work in the area. Thinking regarding changing this scenario, Sylvia Bellio, cybersecurity specialist and CEO of itl.tech — a company chosen as the Dell Technologies Sales Channel for four consecutive years —, who is a defender of women’s participation in technology, launched a series of books that bring reports from businesswomen, executives from large companies such as Microsoft, Oracle and Intel.
The fourth volume of the work, entitled “TI de Salto”, hits stores on International Women’s Day (8) and will highlight 28 women, encouraging diversity and inclusion of more groups in the IT area, such as black people, LGBTQUIAP+ people and people with disabilities (PWD).
Smart solutions company has more than 70% of its staff made up of women
Regina Calil, Vice President of Bravo, a company specializing in intelligent solutions for digital transformation in the tax, financial and accounting areas, discovered her passion for technology at the age of 15 and, to this day, sees the possibilities it can provide.
“In the corporate world, for a woman, there is an extra dose of difficulty in establishing herself as a professional. Bravo has more than 10 years of experience and, today, has 70% female participation in leadership positions. This data is very disruptive for a company that operates with technology and in a more masculine segment”, she highlights.
Another example of Bravo’s leadership is Karen Miura, the first CVO in the financial market in Brazil. The executive is one of the main professionals in the area of intelligent solutions and digital transformation in the tax, accounting and financial sectors. “It is disruptive to be a woman in the position of CVO and it is disruptive to see a CVO in a technology company in the tax area,” she says.
In addition to having worked in several companies in C-Level positions, he has training at the main Brazilian universities, such as the University of São Paulo (USP), and foreign universities, such as Harvard University. Regarding the new position of CVO at Bravo, Karen is excited regarding the challenge and highlights that her role will be to guide the company in the face of the profound changes caused by the Tax Reform.
On the other hand, in influencer marketing, Heloisa Castro, Head of Influencers at EPIC Digitais — a company that operates in the creative economy market — comments that In Brazil, just over half of gamers are women, but they earn 20.8% less than men. “In addition to experiencing episodes of harassment, we also need to deal with the aesthetic pressure surrounding the area, a problem that generates several debates on the network every day,” he says.
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