Exclusive: Meghan Markle Launches New Lifestyle Brand American Riviera Orchard Amidst Royal Turmoil

2024-03-15 12:18:16
Meghan Markle in a file image (REUTERS/Caitlin Ochs)

In the midst of a stability crisis for the British monarchy, Meghan Markle has decided to present her new business project. A moment that also coincided with the 25th anniversary of the Diana Legacy Awards organization in which Prince William and Harry participated, although without seeing each other.

Whether it’s a coincidence or not, the Duchess of Sussex launched her new business this Thursday, American Riviera Orchard, a brand dedicated to selling kitchen products, from tableware, glasses to jellies and jams, books, among other items, according to the British media. TMZ. On that date, the tribute to Princess Diana of Wales was also taking place, in which Kate Middleton’s husband would attend in person, while Harry would do so via video call.

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However, the prominence of the eldest son of Charles III and Diana of Wales was overshadowed by the two important announcements made by the Duke and Duchess of Sussex on this big day. Precisely, minutes before Guillermo spoke some emotional words in honor of her mother and her association, Meghan Markle revealed her new lifestyle brand through Instagram. A fact that completely stole the prince’s limelight at the event, which took place at the Science Museum in London.

Prince William and Harry in an archive image (Kirsty O’connor / Pa Wire / DPA)

The profile image of the business on the social network, which also has a website, is a logo that includes the word “Montecito”, with which the actress refers to the neighborhood of Santa Bárbara (California) where she lives with Harry and his two children, Archie and Lilibet. “For Meghan, the Duchess of Sussex. Founded in 2024″, you can read in the biography. Meghan’s new company is a project that has possibly been in the works for the last year and is most likely related to a new Netflix cooking show, according to The Mirror.

Screenshot of the American Riviera Orchard website.

The profile’s first Instagram story shows the performer picking flowers and cooking with the song I Wish You Love Me by Nancy Wilson in the background. With this appearance, the Duke and Duchess of Sussex put an end to their silence on social networks, since since 2020, when they renounced their duties as royal members, they had not shared content on the internet.

According to information from TMZ, various speculations suggest that this new business project will be an updated version of The Tig, the lifestyle blog in which Meghan Makle shared content before marrying Prince Harry.

While it is true that the Duke of Sussex would appear at the Diana Legacy Awards ceremony, he would do so via video call and just following Prince William left the event. After Meghan’s good news, the youngest of the family spoke with the winners of the Diana Legacy Awards and, later, the Duke and Duchess of Sussex announced the winner of the NAACP-Archewell digital civil rights awards, focused on their fight for racial inequality. Another moment that also contributed to overshadowing his brother’s speech and his mother’s tribute.

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Richard Fitzwilliam, an expert on the royal household, has harshly criticized the couple’s timing, alluding that it was not a matter of chance that they made these two announcements on the same day that the Diana Legacy Awards were being held. “It’s not an accident. For years they have been unpredictable, but they have been unpredictable in a sense, and that is the infallible moment when they believe it is beneficial to spread information,” he assured the Daily Mail.

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