Exciting New Era: Lancia’s Restart in 2022 and Expansion of Sales Network across Europe

2023-05-15 07:00:00

Lancia has invited potential sales partners to Turin for its restart next year. “As a result, we can now name the first 40 dealers in Germany, Spain, France, Holland, Belgium and Portugal. These will be the first markets in which we will present the new Lancia Ypsilon,” announced Lancia boss Luca Napolitano. Around 30 further sales partners are to be added by the first half of 2024.

Lancia initiated the renewal process with the presentation of the new corporate identity in the Milan flagship store. The entire sales network will be equipped accordingly by the time it returns to the market next year. The dealerships have special areas for the delivery of new vehicles and for customer service, and the ambience should exude Italian chic. (awm)

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