Excellent news in case you store in France: a primary “Atacadao” retailer was inaugurated, “merchandise at costs not normally discovered” (video)

2024-06-21 17:14:57

The pilot retailer, positioned on this in style metropolis of Seine-Saint-Denis, as an alternative of a hypermarket within the big shopping center O’Parinor, close to Le Bourget airport, attracted prospects from the primary dozens of consumers.

Carrefour CEO Alexandre Bompard the spying a variety of merchandise “at costs not present in France”and a kind of signal tailored to “in style areas” and professionals.

The arrival in France of this profitable model in its nation of origin, Brazil, was introduced in November 2022 by the CEO, with ” once more to highschool 2023″.

Carrefour is giving itself “between six and eight months to know whether or not the mannequin is nice”, with out specifying a turnover goal, earlier than contemplating opening different shops on this format. Nonetheless, Noël Prioux signifies that he has already “recognized cities the place a location may very well be attention-grabbing”.

The institution in Aulnay-sous-Bois, the primary in Europe, is just not exempt from criticism of the social mannequin, which comes from the distributor’s commerce union organizations.

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Based on the CFDT, the shop that reopened underneath the Atacadao model was leased and managed in July 2022, and the administration was left to the LabelVie group, a franchisee that has already created shops underneath this model in Morocco. The latter had internally introduced “the discount of the shop by 6,000 m2 and the elimination of 96 positions”, in accordance with a communication from CFDT.

The companies division of the CFDT has taken Carrefour to courtroom “for abuse of rental administration and franchising”, accusing it of outsourcing greater than 300 shops and 23,000 workers so far by entrusting administration to franchisees.

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