2024-10-27 20:50:00
WATERFORD, Ireland, Oct. 27, 2024 (GLOBE NEWSWIRE) — Marketing in 2024 is being redefined by artificial intelligence (AI) and machine learning (ML). This technology has already turned traditional marketing upside down, leaving generic ads in the past. Now it’s all about data-driven precision and delivering personalized experiences that resonate with audiences.
Marketing is fundamental to the online casino industry and that is why Minimum Deposit Casinos (MDC) – a global casino resource portal and a division of OneTwenty Group – is harnessing the power of AI and machine learning in this extraordinary marketing metamorphosis.
“The days of universal marketing are long gone. Today’s players don’t just want a place to bet, they want to live immersive and personalized experiences,” said Sara Jacobs, iGaming marketing specialist at MDC.
“Thanks to AI, we can now analyze player behavior in real time and identify their preferences and habits. With this data, we negotiate personalized deals with players, created for each individual.”
This approach, in addition to increasing player retention, also improves their overall satisfaction by creating a gaming experience that feels tailor-made for each player.
“But the advances go beyond enhancing the player experience – AI is also helping casinos play a key role in promoting responsible gaming,” Jacobs added. “By analyzing player behavior patterns, operators can now detect the first signs of problematic bets and intervene in real time.”
Additionally, online casinos are using AI to segment audiences, sending hyper-targeted messages via email, mobile notifications and social media. This way, players feel valued, the level of engagement increases and customer loyalty is stronger than ever.
With the year 2025 quickly approaching, personalized marketing continues to shape the future of iGaming. With technology constantly evolving, AI and ML are poised to disrupt the industry, ushering in a more dynamic, audience-centric era of responsible gaming and marketing.
About MDC
MDC, a division of OneTwenty Group, is a global iGaming resource portal that reviews and recommends the most trusted and regulated online casinos for players. MDC reviews all aspects of online casinos, from checking gaming license details to security, responsible gaming tools and fair gaming practices, before recommending them to players.
For information, contact: [email protected]
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