Ex-Apple slams Phil Schiller, App Store review guidelines

2023-06-24 16:30:00

Former member of the application review team at App Store, Phillip Shoemaker harshly criticized his former colleague and current head of Apple’s app store, Phil Schiller. The speeches came in an interview given by him to the Mobilegamer.bizin which he spoke regarding current game and app review guidelines for the company’s operating systems.

Advocating for an automation of the review process, Shoemaker said that Schiller is strongly once morest this idea — perhaps influenced by a board of directors. Steve Jobs so that software submitted to the App Store was always reviewed by human eyes. Suggesting that Apple should simply remove Schiller from the App Store helm, he opined that executives such as Eddy Cue (Senior Vice President of Services) and Greg Joswiak (Senior Vice President of Worldwide Marketing) are more likely to adopt a more automated process. .

The highlight of the conversation was a discussion of the unclear rules of the store’s guidelines. According to Shoemaker, they were written that way to make the process of accepting or rejecting applications more relative, but the goal was to refine them over time. According to him, this did not happen in the revision that took place in 2017, which made these rules even more vague.

He also defended that Apple should receive a percentage for the sale of applications in the store, but argued that 30% – a percentage that, according to him, “Tim Cook does not want to give up” – is too high for today. For Shoemaker, by charging developers something around 5%, the company might pay for the store’s review teams and marketing expenses and still make a good profit.

At a certain point in the interview, Shoemaker went more personal and reported an alleged difficulty in working with Schiller, stating that he even insulted his children in some company meetings. “He was one of those guys who would love to insult people,” commented the former Apple executive.

via 9to5Mac

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