2023-07-10 12:39:37
If there is a city that knows how to promote itself through all the components of sports tourism – from the organization of events to the practice of sport, including the reception of foreign delegations and the awareness of the inhabitants to its approaches – it is Evian. We take stock with Florence Duvand, deputy mayor of Evian, in charge of attractiveness.
Evian is preparing to receive the best golfers in the world as part of “The Amundi Evian Championship”, from July 27 to 30, 2023. ©Evian Resort
Between lake and mountains, Evian is a city thati benefits from an exceptional setting for making sports tourism a priority attraction. She will under the spotlight during the passage of the flame, June 23, 2024. « As we are labeled Terre de Jeux, a recognition, it was logical that we also apply to be a stopover city “, emphasizes Florence Duvand, deputy mayor in charge of attractiveness. The city will also probably host delegations before the Olympics, which provides a showcase in the countries of the teams concerned. His candidacy was selected for athletics, football, trampoline and table tennis.
Evian has thus already hosted the Mannschaft, the German football team, during Euro 2016, which had earned it a good spotlight across the Rhine, affecting the German clientele who had no habits. in the spa town. The national team had taken up residence there for five weeks.
Beyond this international exposure, Florence Duvant also highlights ” the sports brochure published by the city. ” Evian is open to welcoming sports », it has many facilities, valued by the Terre de Jeux label, which allow clubs or associations to organize sports courses: athletics, football, swimming, handball or even table tennis. Evian also relies on a ski jump that allows athletes to keep in shape before the winter season by landing in the lake.
Florence Duvand, deputy mayor of Evian, in charge of attractiveness. ©Evian
Lhe Terre de Jeux label is also an opportunity to make residents aware of the practice of sport. Thus, on June 17, the city organized a “Sport’ouvertes Day” which allowed the general public to discover all the activities offered by the clubs. The city is also committed to a sustainable development approach by 2030, through 17 objectives adopted by the UN in September 2015, dont l’encouragement « to the practice of sport as a lever for education, social cohesion, preservation of health and air quality by combining sport and sustainable development ».
Beyond that, for its visitors, the tourist office works in close collaboration with the Pays d’Evian Vallée d’Abondance office (22 municipalities) – Florence Duvand is also a regional councilor – to highlight the wonderful playground offered by the territory. It takes no more than half an hour to access all the activities that can be done in the mountains: hiking, mountain biking, skiing, snowshoeing, rafting…
Obviously, Evian is also Lake Geneva. The nautical center offers a multitude of activities and a beach, opening onto the lake offers water skiing and disciplines such as wakeboarding, barefoot, wakesurfing or even wakeskating. The resort is one of the 406 French beaches and the 105 ports with the Blue Flag label.
The Terre de Jeux label has also led the creation of new sporting events with which the inhabitants are associated. Thus, on Friday July 18, Evian will host the Summer ski festival tour at Parc Dollfus with disciplines such as trampoline, slackline, bowl (skateboard, rollerblade or scooter) and freestyle skiing. With Florence Duvand, let’s mention the 1st Evian triathlon which will be held on September 16 and 17. An Urban Trail was held in the city on April 29 and we can also mention the Run Mate, the tour of Lake Geneva in team running, on September 23 and 24. Enough to extend the tourist season. Finally, Evian is preparing to receive the best golfers in the world as part of “The Amundi Evian Championship”, from July 27 to 30, 2023.
Organized by the company OC Sport, the 1st edition of the Evian triathlon will be held on 16 and 1September 7, 2023. Three race formats will be offered and in particular LÉ-MAN, a full distance format of 3.8 km of swimming in the waters of Lake Geneva, 180 km of cycling with approximately 3,600 m of elevation gain (via the Col de la Ramaz, but also by the Gavot plateau) , and the final by the lake for 42.195 km. Sprint (750m/ 20km / 5km) and Olympic (1500m / 40km / 10km) formats will complete the program for this festive weekend.
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