2023-09-04 19:59:11
While Chinese manufacturers are asserting their ambitions, doubts are emerging as to the ability of European manufacturers to resist them. At least those who will be forced to fight on the price field. Article reserved for subscribers Journalist in the Economy department By Benoît July Published on 09/4/2023 at 21:59 Reading time: 4 min
The European Union has, as we know, made the choice of the electric car, banishing, with some exceptions, the sale of internal combustion engines by 2035. A choice imposed by the concern to fight once morest global warming but also a harbinger , in principle, a lucrative market. Very well, except that one question now torments European industrialists: will they be the winners… or the losers of this race for electrification?
The question arises all the more acutely as the Chinese manufacturers, failing to have already “invaded” the European market, display solid ambitions there – as evidenced by their massive presence at the Munich motor show, which is taking place this week in the backyard of… BMW. Also between the lines: the question of the accessibility of the electric car, today still too expensive for ordinary mortals.
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