Éthi’Kdo, the eco-responsible gift card that wants to change the way we consume

2023-12-25 08:57:53

“He was life-changing. » The famous song by Jean-Jacques Goldman, released in 1987, featured these ordinary heroes, a shoemaker or a teacher, who, through their work, change the lives of others. Séverin Prats, with his Éthi’Kdo gift card, is a bit like them. In an annual market of 5 billion euros, he, the former professional rugby player who played for Bordeaux-Bègles and Albi, before repeated injuries quickly took him away from the field, launched an eco-responsible gift card in 2019.

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Éthi’Kdo allows you to purchase only products oriented towards the social and solidarity economy and that are ecologically impeccable. “You won’t be able to afford the very latest iPhone,” summarizes Séverin Prats. But everything else, clothes, older phones, cosmetics, second-hand books or even trips, with Éthi’Kdo, you have access to everything. » For the most generous, you can even make donations to associations.

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