2023-11-01 16:14:01
Since the pandemic, several commercial establishments have invested in automation to reduce expenses. One research carried out by Abraselwhich involved more than 1,500 entrepreneurs in the food sector in Brazil, revealed that the increase in productivity and efficiency driven by the use of software and digital tools was crucial for the survival of these businesses.
The research shows that 83% of Brazilian bars and restaurants currently use some type of software for sales management. Furthermore, 75% of these locations employ financial control tools, while 67% already adopt solutions for delivery services.
An example of digital solutions for business is Cardapex Online Orders. The company offers an online ordering platform that allows the creation of digital menus, orders sent to WhatsApp, control of delivery and monitoring of order status.
It is common for establishments to use WhatsApp to communicate directly with customers. However, without an automation tool, managing these interactions can become chaotic and important data can be lost.
With a solution like Cardapex, businesses can receive all order details in a single Whatsapp message. According to Bruno Machado, co-founder of Cardapex “this optimizes service and provides a more fluid and efficient experience, both for the establishment and for the consumer”.
“The digital menu is also easily customizable, which offers the flexibility to change items, prices and promotions in real time, without the costs and time associated with printing traditional menus,” he says.
A common technology in digital menus is the QR Code function. The QR Code is a two-dimensional barcode that can be scanned by smartphones to access information.
“The QR Code is a simple and easy-to-use technology that allows users to quickly access the digital menu without having to download any application. This creates more convenience for companies and consumers”, adds Bruno.
He explains that this innovation also contributes significantly to reducing operational costs, as it reduces the need for employees dedicated exclusively to fulfilling orders and managing physical menus. “Updated information available in the palm of your hand provides faster and more efficient service, improving the overall consumer experience.”
Website: www.cardapex.com.br
1698958093
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