2023-08-01 03:00:00
How do you make life easier for the 1.25 billion people with mild to moderate hearing loss? Pursuing a strategic shift, experimented with “Ray Ban Stories”, smart glasses with microphones and headphones, the world leader in optics EssilorLuxottica seems determined to tackle this problem. On July 25, the Franco-Italian manufacturer announced its entry into the hearing aid market, with the launch in 2024 of glasses incorporating “revolutionary” hearing technology, so as to appeal to a much wider audience and rejuvenate the target audience. carriers.
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