2023-06-07 11:30:40
I believe that many people know “Sour Brother” pH-1 Park Joon-won. They all started from the Korean variety show “SMTM777”. And gain a firm foothold in the Korean Hip-Hop circle through his works. As one of the representatives of Korean Singing Rap, pH-1 is good at interpreting the “beautiful music” in his heart through his delicate voice and beautiful melody, and now he hopes to transform his personal preference for clothing design into a new In the design concept of the brand EGO FETCH.
Inka/Hypebeast
Taking advantage of the opportunity of EGO FETCH to open the first offline Pop-Up in Seoul, Hypebeast also invited pH-1 to share his must-have items for the tour, and also talked regarding the story behind his creation of his personal brand EGO FETCH. The restaurants he frequents in Korea, his favorite Chinese food, and the preparations for his new album.
Crochet Beanies
Inka/Hypebeast
If you know me, you know that I love wearing this knitted beanie. Usually I wear simpler clothes with some fun, colorful accessories, so this hat is one of my most-used pieces.
Fujifilm X100V
Inka/Hypebeast
I personally love taking pictures while traveling, so every time I go on tour, I bring it with me, and almost everyone asks me what model this camera is. One of my favorite things regarding the Fujifilm X100V is that it makes everything look like film.
Balenciaga Neo Classic Handle Bag
Inka/Hypebeast
This Balenciaga bag is so functional, it’s always been my go-to bag during world tours. It can hold quite a lot of stuff while also helping me maintain my style.
Nintendo Switch
Inka/Hypebeast
Whenever I’m traveling or relaxing at home, I spend a lot of time on the Nintendo Switch, and recently I’ve been obsessed with playing Animal Crossing.
Chanel Coco Crush Rings
Inka/Hypebeast
I’ve been slowly collecting rings from the Coco Crush collection. I love wearing them layered together, they have a simple yet elegant vibe to them, I love the vibe.
Louis Vuitton Imagination
Inka/Hypebeast
This is my current favorite perfume, a gift from LV. Every time I go out with this fragrance at least 5-6 people ask me what fragrance I wear. Especially girls.
Omega x Swatch Moonwatch
Inka/Hypebeast
During my Asia tour, I bought each of my team members a watch from the Omega x Swatch collection. We each wear different colored versions, like members of the Power Rangers, which is cool.
Junya Watanabe CDG Denim
Inka/Hypebeast
These are my go-to jeans and I love the fit and feel of them. Even if you wear very ordinary clothes on the upper body, as long as you match it with these jeans, it will still make your look stand out. highly recommended.
Human Made Travel Mini Card Case + Custom In-Ear Earbuds
Inka/Hypebeast
These were custom in-ears given to me by an old fan, and I still use them to this day as my most important must-have when touring and performing. If you are reading this article, thank you. Its original earphone shell is broken, so I will now use this Human Made pouch to pack it. This bag is also very cool, not only is it transparent, but it also has a carabiner.
Interview with pH-1
Inka/Hypebeast
Hypebeast: How did you get started in fashion design? What inspired you to start the EGO FETCH brand?
pH-1：I have had a strong interest in clothing since I was a child, and I also like shopping, trying on different types of clothes, and seeing how different clothes can change a person’s shape, figure, and even mood. Therefore, creating my own brand “EGO FETCH” is a very logical thing. Thanks to the amazing team behind the brand for helping me create a collection of designs that I actually love and wear every day.
What is the design philosophy of EGO FETCH? What message do you want to convey through your brand?
I usually prefer to keep a low profile when it comes to making music or dressing up. Because of this, I usually don’t like things that are too dramatic or flashy, and this personal tendency has also been translated into the brand philosophy of EGO FETCH. As you can see today, their designs are very simple and understated, yet show off high-end quality through detail and workmanship.
Is there any connection between your music and clothing design? How do they interact with each other?
I consider myself a balanced artist. Although I am a Hip-Hop musician, I often combine a lot of melody and harmony to express my understanding of “beautiful music”, and EGO FETCH is the same. I wanted to make clothes that had a streetwear look while still maintaining an elegant feel, which reflected my inner “beautiful design”.
What style of clothing do you personally like to wear?
In private, I usually wear more streetwear. Sometimes I prefer monochrome outfits, and sometimes I like to mix different colors. In short, I like to explore many different types of styles while maintaining a “low-key” premise.
Ego Fetch
Ego Fetch
We know that Korean brands are very popular now, besides EGO FETCH, do you have any recommendations for us?
I would like to recommend to you aREIKTUN“, which is also a new clothing brand, but I see a lot of potential in it. If you are a fan of Hip-Hop music, I think you will love its design. I believe this brand will grow to a large scale one day.
What is your opinion on the development trend and future direction of the current fashion market?
I think that clothes are becoming more and more fitted and shorter, and I think more brands may design and produce according to this trend. But the fashion market is constantly changing, and you never know what’s going to be trendy next. To some extent, the trend is a circle. Although it is beneficial and harmless to keep an eye on the fashion trend, I think it is more important that each person or each brand should maintain its own characteristics instead of being constantly caught by the current hot spots. affected by.
What are your plans and expectations for the future development of EGO FETCH? Will you consider expanding the brand’s product line or entering other fields?
Anything is possible for the future of EGO FETCH. For now, I want to try more pieces in different silhouettes, colors and maybe try to collaborate with graphic artists, musicians or other artists. I don’t want to do too many things at once, so for now, I want to focus on making high-quality clothing products.
We know that you are an “otaku”. Do you have any favorite movies, TV series and albums that you can recommend to everyone?
In fact, I am also looking for good movies and programs to watch recently. If you have good recommendations, you can comment and tell me! I’ve been spending a lot of time on the Nintendo Switch lately though, because I’m obsessed with playing Animal Crossing.
Ego Fetch
Ego Fetch
Ego Fetch
If your Chinese fans come to Korea to play, which shops, restaurants or cafes would you recommend them to go to?
I recommend you to go to “MeMeMi Garden” in Cheongdam, Seoul, I am a regular customer of this restaurant. Their interior decoration is very colorful, so you will see a lot of girls and celebrities here to take pictures. The food here is delicious, including desserts. I highly recommend you guys to go to this place.
You have released a collaborative single with Chinese musicians. Are there any other Chinese musicians you admire and look forward to collaborating with?
Actually, I’m not very familiar with many Chinese artists, but I know there are many talented musicians out there. I’m looking forward to collaborating with some great musicians, so get in touch! Let’s play together!
What are your favorite Chinese cities and Chinese food?
I love trying all the different types of food, but have to say my favorite is the Chengdu hot pot. During my world tour, I love hot pot so much that I would be looking for a good hot pot restaurant at least 2 days a week.
Your fans in China are looking forward to your new album or performing in China once more, do you have any related plans to tell them?
I’m working really hard on a new album, so please be patient. This album will be more raw, so if you’re a fan of mainstream, soft, lounge music, perhaps you might be disappointed. But if you like the vibe of Rap and R&B melodies, I believe you will like it. Finally, I also want to thank the fans for their support to me all the time. Without you, I mightn’t get to where I am today. I love you! Afterwards, the second stop of EGO FETCH, Pop-Up, will also go to China. Hope to see you soon, thank you!
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