Essence 2022: Professional rendezvous with new beauties

People decide in seconds whether they like a new person. Motor journalists are only human. They too react spontaneously and emotionally to a new car. But following the aha effect, they have to mentally take a step back and look professional. He sees it as his job to describe the new car in such a way that the reader gets an impression – objectively and emotionally. The results of such a professional rendezvous with a new beauty can be found in the “Driving Report” section, which can be found several times a week in the media of the Authors’ Union Mobility, such as the auto media portal, the e-media portal and the premium content portal Car-Editors.Net .

In the “Driving Report” discipline, however, the authors do not only want to appeal to their readers’ prior technical knowledge and imagination. The job is perfectly done when the new vehicle can also be successfully measured once morest the standards of its originator. It’s regarding answering the simple question: does the car or motorcycle fit into the market niche and the target group it is intended to reach?

Of the significantly more than 100 driving reports queried last year, a total of 508,775, these were the 50 most successful at the car media portal:

1. Driving report Mazda CX-60: Heavyweight with a small thirst and a big surprise
2. Driving report Royal Enfield Scram 411: Himalayan for homebound
3. Driving report BMW CE 04: The “Wow” and the “Huuiii” effect
4. Driving report Opel Vivaro-e Hydrogen: Stromern without loading inhibition
5. Driving report Toyota GR 86: Puristic and fleet-footed
6. Driving report Suzuki S-Cross & Vitara: Fit for the urban restart
7. Driving report Yamaha Ténéré 700 World Raid: number three goes high
8. Porsche 718 Cayman GT4 RS driving report: Almost a racing car
9. Driving report Opel Corsa A GSi: The small car Kracherle
10. Yamaha XSR 900 Ride Report: Only from the top shelf
11. Driving report Toyota Highlander Executive: economical seven-seater
12. Driving report BMW X7: With a luxury face and a new V8
13. Driving report Alfa Romeo Tonale: Elegant SUV with high standards
14. Driving report VW ID 5 GTX: Hardware mau, software wow
15th driving report Range Rover: feel-good oasis
16th driving report Toyota Corolla Cross: confusion included
17. Driving report Audi S8: On to the last lap
18. Kimera Evo 37 driving report: rebirth of a Lancia icon
19th driving report Mercedes-AMG SL 55 and SL 63: The leap forward
20. Driving report MG 4 Electric: Competitor at a competitive price
21. Driving report BMW X1/iX1: Electrifying bestseller
22. Driving report VW ID Buzz: Still slightly camouflaged, he celebrates diversity
23 driving report Peugeot 308 Pure Tech 130: Sitting needs to be learned
24. Driving report Toyota GR 86: Damn long across
25. Driving report Can-Am Spyder/ Ryker: More than just fresh colors for the threesome
26. Driving report Renault Mégane E-Tech Electric: Nouvelle Vague
27. Driving report Triumph Tiger 1200: The gauntlet
28. Driving report Mercedes-Benz T-Class: The premium tightrope walker
29. Driving report Audi A8 PHEV: More light, more power, more range
30. Driving report VW Golf Alltrack 2.0 TDI: The alliteration all-rounder
31. Driving report Ford F-150 Lightning: The game changer
32. Driving report Volkswagen T-Roc: An update for the successful guy
33. Driving report BMW 2 Series Active Tourer: More elegant and modern
34. Driving report VW T-Roc R: Versatile talent
35. Driving report Hyundai Ioniq 6: designer piece with a long range
36. Driving report Fiat 500X Hybrid / Tipo Hybrid: Expensive trick
37. Driving report: On the road in the last US Passat
38. Driving report Ford Maverick: America, you have it better
39. Drive report Genesis GV60: The electric athlete
40th driving report Iveco e-Daily: No compromises
41. Driving report Citroën C5 X: Three under one metal skin
42. Driving report Cupra Formentor VZ5: Give me five
43. Driving report Jeep Renegade / Compass: The e-hybrid remains the only one
44th driving report Mercedes-AMG GT 63 SE Performance: This is regarding performance
45. Driving report Genesis Electrified GV70: New Nobel Stromer
46. ​​Driving report Fiat E-Doblò: Transporter with a double life
47. Driving report Renault Kangoo E-Tech Electric: pioneer in the 2nd generation
48. Driving report Honda Civic e-HEV: A lot of electric driving
49th driving report Skoda Enyaq iV Coupé: Premium from the mass brand
50th driving report Toyota GR Supra: athletes like manual work

If you would like to read one of the articles once more, you can find it using the full-text search in the portals of the Authors’ Union Mobility by entering the model name in the search field. (awm)

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