2024-09-19 18:08:47
Dunlop Tires innovates once again with the launch of advanced training for cargo tire specialists: TBR University
Dunlop Tires is launching “TBR University”, an innovative project consisting of face-to-face training focused on truck tires. The first training to train tire specialists will take place from September 23 to 27 at the company’s state-of-the-art factory in Fazenda Rio Grande, in the metropolitan region of Curitiba, Paraná. This project aims to enhance participants’ consultative sales skills, providing in-depth knowledge of heavy-duty vehicle tires and enabling fleets to reduce their operating costs.
The new course aims to train professionals as tire specialists to face the challenges of the current market, helping fleets reduce tire costs.
The training is primarily aimed at Dunlop’s technical sales consultants and its distributors, but will also be available to fleet partners seeking to deepen their knowledge of tire management and reduce operating costs. With smaller class sizes, the course ensures more effective and personalized learning, as well as promoting meaningful interaction between instructors and participants.
All training will be conducted in person, allowing participants to receive theoretical content and complement it with practical experience. Students will be able to closely observe the manufacturing and quality control processes of Dunlop tires, in addition to participating in field activities with local fleets and retreaders, providing a complete practical experience.
The five-day training will offer comprehensive content that includes:
• Tire management in the fleet: best practices for choosing, maintaining, refurbishing and disposing of tires, with a focus on reducing operating costs and increasing the useful life of products.
• TAIYO (Sun) System Technology: detailed explanation of the seamless tire manufacturing system, its benefits and differences.
• Manufacturing processes: guided tour of the factory to observe the production and quality control processes.
• Testing laboratory: demonstration of the tests carried out to guarantee the quality and safety of the tires.
• Product catalog: presentation of the different models of tires for trucks and buses, their specifications and applications.
• Consultative sales: approach techniques, identifying needs, offering solutions, neutralizing objections, closing sales and extending the relationship with the customer.
Exclusive benefits for participants
At the end of the course, successful participants will receive an official certificate from Dunlop, recognizing their technical capabilities to provide quality service and demonstrate expertise in tire management. In addition, the training provides an excellent networking opportunity, allowing participants to connect with other industry professionals, exchange experiences and establish valuable partnerships.
Plenty of study material
Participants will also have access to exclusive teaching materials, including technical manuals, case studies and demonstration videos, as well as post-training support through an online platform that will allow them to ask questions and continue improving their knowledge with updates and new content.
Dunlop’s factory in Fazenda Rio Grande, located in Paraná, is the most modern tire manufacturing facility in the country, equipped with cutting-edge technology and an advanced testing laboratory. The facilities offer a comfortable and modern learning environment, with classrooms equipped with state-of-the-art audiovisual resources to facilitate learning and interaction.
“This initiative has two main objectives: to update consultants who are in the field, improving their sales skills and making them tire experts, allowing fleets to reduce their operating costs, and to show the importance of in-depth knowledge of our products and how they are manufactured. With this, we ensure well-prepared professionals who offer increasingly efficient and personalized solutions in customer service, increasing satisfaction and loyalty,” Rodrigo Alonso, National Sales and Marketing Director at Dunlop Tires.
About Dunlop
Dunlop, which is a brand of the Sumitomo Rubber Industries group and is currently among the five largest tire manufacturers in the world, according to the 2023 “Leading tire manufacturers” ranking, has its global headquarters in Japan, where it has a modern R&D center and three test fields.
Dunlop tires are produced in twelve factories and are present in more than 100 countries, including the United States, Japan, Indonesia, Thailand, China, Turkey and Europe.
The Dunlop factory in Brazil, which also produces Falken and Sumitomo tires, is the most modern tire manufacturing unit in the country, and is the only one to produce tires with TAIYO (Sun) System technology, a Seamless Tire Manufacturing System in the rubber parts, ensuring greater precision and safety.
Located in Fazenda Rio Grande, in the metropolitan region of Curitiba, it has received more than R$1.6 billion in investments since its inauguration in October 2013 and its expansions, announcing new investments in the order of R$1 billion in 2021.
The company sells tires for passenger vehicles, vans, SUVs and trucks.
Visit and follow on social media:
Dunlop Brazil: : www.dunloppneus.com.brfacebook.com/dunlopbrasil, instagram.com/dunloppneusbrasil/
Falcons Brazil: www.falkenpneus.com/instagram.com/falkenbrasil/
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