2024-11-19 19:19:00
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A Beats recently launched a series of commercials that attract attention by combining technology, style and inspiring stories. Among the protagonists are the Manchester City star, Erling Haalandand athletes Rickea Jackson e Brenden Riceeach bringing their personality to the ads.
Haaland, who needs no introduction, appears in a video recorded in the forests of Norway, his homeland. All this while showing off his strength, good humor and, of course, Beats products — such as the Beats Fit Pro headphones, Beats Solo 4 and the Beats Pill speaker.
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The commercial, called “Nothing Ordinary About Erling Haaland” (“Nothing Ordinary about Erling Haaland”, in free translation), goes beyond football and shows the player in challenges such as walking on hot coals, doing pull-ups on a cliff and push-ups in a stream.
“Beats’ broad product line keeps me motivated, so collaborating on this new film in Norway was incredible,” Haaland told press. The player, it is worth remembering, has already won the Premier League Golden Boot twice.
In another project, Beats Academy worked with college students to create movies with Rickea JacksonWNBA player (acronym in English for “Women’s National Basketball Association”), and Brenden Rice, wide receiver NFL player and son of the legendary Jerry Rice.
Non-commercial “Can’t Miss” (“You can’t miss it”, our translation), Rickea shows a light and fun side of her routine while using Beats Studio Pro headphones.
Already “Pressure Makes Champions” (“Pressure makes champions”, in Portuguese), with Brenden, brings a more motivational touch, showing how he deals with the expectations of following in his father’s footsteps and building his own story.
In all the commercials, it is possible to see how Beats manages to combine technology and stories that connect with the public. All products presented are available on Apple’s official website and in physical stores. It’s worth checking out!
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How do the diverse stories of athletes like Rickea Jackson and Brenden Rice contribute to the overall message of the Beats campaign?
**Interview with Beats Campaign Director, Sarah Morgan**
**Editor**: Today, we’re diving into Beats’ exciting new advertising campaign featuring Erling Haaland and other standout athletes. Joining us is Sarah Morgan, the campaign director at Beats. Thank you for being here, Sarah!
**Sarah Morgan**: Thank you for having me!
**Editor**: The new campaign has certainly grabbed attention. Can you tell us what inspired the concept behind “Nothing Ordinary About Erling Haaland”?
**Sarah Morgan**: Absolutely! We wanted to showcase Erling not just as a football star but as an individual who embodies resilience and determination. Filming in the stunning forests of Norway allowed us to highlight his roots while presenting him in extraordinary challenges, which reflects the spirit of our brand.
**Editor**: It seems like the theme of balancing strength and good humor runs throughout the ad. Why was this approach important for you?
**Sarah Morgan**: We believe that authenticity shines through in storytelling. Erling’s blend of strength and approachability connects with our audience. At Beats, we want our products to resonate with people on a personal level, and what better way to do that than to feature someone who is both competitive and relatable?
**Editor**: Besides Erling Haaland, we see athletes like Rickea Jackson and Brenden Rice included in this campaign. How do their stories fit into the overall narrative?
**Sarah Morgan**: Each of these athletes brings a unique story and energy. Rickea’s segment, for instance, is all about fun and her everyday life, while Brenden showcases the discipline and focus required in his sport. Together, they create a tapestry that represents the diversity of our audience and the various ways our products can motivate and inspire.
**Editor**: The ad features some impressive feats like walking on hot coals and pull-ups on a cliff. How do you choose these stunts, and what do they say about Beats?
**Sarah Morgan**: The stunts are meant to push the boundaries of what’s possible, much like our products do. They embody the idea that with the right music, you can achieve incredible things. We want viewers to connect those extraordinary human experiences with our brand—motivating them to break their own barriers.
**Editor**: how has the response been since the campaign launched?
**Sarah Morgan**: The response has been overwhelmingly positive! People are engaging with the campaign on social media and sharing their own stories of motivation and challenge, which is exactly what we hoped for. It’s heartwarming to see our message resonate with so many.
**Editor**: Thank you for your insights, Sarah. It sounds like this campaign is not just about promoting products but inspiring people!
**Sarah Morgan**: That’s our goal! Thank you for having me.
**Editor**: Thank you, Sarah! We look forward to seeing how Beats continues to innovate and inspire in the future.