2023-04-28 10:41:05
Five weeks away from GITEX Africa, which will be held in Marrakech from May 31 to June 2, 2023, Epson Morocco is already fine-tuning its range of products and solutions which will be exhibited during this major technological event, which will bring together thousands of professionals, exhibitors , startups, and more than 100 government delegations.
GITEX Africa will be an ideal platform to showcase Epson’s technologies, including its heatless and energy-efficient inkjet printers, which can reduce energy consumption by up to 83% compared to laser technology. Epson will also showcase its scanning and display technologies, bringing to life how they meet challenges and improve performance in industries such as healthcare, retail and education.
According to the results of a recent survey conducted by Epson, 62% of companies in the Middle East and Africa want to reduce their energy costs and 58% of respondents are looking to invest in sustainable technologies.
“Epson has a long history of delivering innovative, energy-efficient audio-visual and printing solutions that deliver better performance and empower consumers and businesses to make smart, sustainable choices. GITEX Africa is a great opportunity to demonstrate how our solutions contribute, on the one hand, to the success of the main vertical sectors of the region, including health, education and retail, and on the other hand, how they help to address concerns related to sustainable development,” said Joseph Valleau, Epson General Manager – Francophone Africa.
Visitors will be able to try their hand at using a professional golf simulator, featuring Epson’s state-of-the-art projection technology, celebrating the company’s sponsorship of the Ladies Professional Golf Association (LPGA). Visitors can then relax in the Epson cafeteria and enjoy good coffee and delicious cookies, all labeled using EPSON Colorworks C4000 printers. Visitors will also be able to enjoy the “Theatre of Digital Art” (ToDA) space, which showcases immersive display solutions that provide memorable and unique experiences.
Health Solutions
This industry needs technology that simplifies and streamlines workflows to save time and resources that can be better invested in patient care. According to the results of a recent survey, 65% of people working in the healthcare sector in the MEA (Middle East/Africa) region say that insufficient digitalization technology is preventing the transition to digitalization. Epson’s WorkForce printers are an ideal and easy way to digitize documents and integrate them into a digital workflow. Epson’s WorkForce printers provide hospitals and healthcare organizations with fast, reliable and efficient printing solutions, reducing energy consumption, time and costs. And with Epson’s ultra-short-throw projectors, users can interact quickly and efficiently, collaborating remotely when needed. These products will be exhibited at GITEX Africa 2023.
Retail Solutions
Epson solutions are present across the region’s retail sector, from fashion to cafes, enabling businesses to enhance their customer experience and increase engagement with shoppers through dynamic digital signage. During GITEX Africa, Epson will showcase three-dimensional image mapping on a high-fashion dress, while demonstrating laser installation projectors that deliver promotional content in high definition. Epson’s point-of-sale (POS) tablets and portable receipt printers show how retailers in the region can provide quality service anywhere, for this fast-evolving industry.
Education Solutions
Epson recently conducted a study in primary schools across Morocco’s twelve regions to explore how a hybrid approach combining experiential teaching and the use of technology in the classroom can provide an effective educational experience, particularly in the process of learning to read. 71% of teachers involved said blended instruction is more effective and 88% agreed that experiential activities stimulate curiosity and imagination through role-playing and a literacy-rich environment. Epson educational technology supports this new approach by fostering creative collaboration in the classroom. Epson’s education solutions include interactive displays, educational document cameras, inkjet printers and scanning solutions for an optimal and engaging learning environment. The complete solution will be on display at Gitex Africa where visitors can experience an immersive educational environment.
Immersive experiences for events and signage
Epson’s cutting-edge immersive technology, with its range of high-brightness laser projectors, creates an exciting and transformative customer experience. The world’s largest projector manufacturer, with more than a third of the global projector market share, Epson offers solutions suitable for many industries, such as digital signage and events. Recently launched Epson EB-PU2220B is one of the smallest 20,000lm laser projectors in the world. Featuring high lumens and 3LCD technology, this compact projector is easy to install and set up, simple to maintain, delivers excellent picture quality, helping to deliver high-impact, immersive experiences.
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