2023-11-17 19:01:48
The Global Entrepreneurship Monitor 2022 survey, carried out in Brazil with more than two thousand people by Sebrae and Anegepe (National Association for Studies in Entrepreneurship and Small Business Management), showed that 93 million Brazilians are involved in entrepreneurship.
The survey indicated that 67% of the country’s adult population (aged 18 to 64) is involved in some way with entrepreneurship, where 41 million Brazilians are already entrepreneurs and another 53 million want to start a new business in the next three years.
The research result places Brazil as the second country in the world with the largest potentially entrepreneurial population, behind only India, where 115 million inhabitants are entrepreneurs.
The end of the Covid-19 pandemic and the economic scenario in the country in 2022, affected by inflation and exchange rate volatility, encouraged part of the population to maintain, start or dream of their own business.
“The global health crisis accelerated digital transformation and forced many businesses to reinvent themselves, which, in turn, created new opportunities”, highlights Cristina Boner, a technology entrepreneur. “Additionally, we have seen an increase in startup activity, driven by easier access to venture capital and an increasingly resilient and collaborative community of entrepreneurs.”
Pricing: a challenge for entrepreneurs
The businesswoman explains that price definition requires a deep understanding of costs, not only direct costs, such as materials and labor, but also indirect costs, such as fixed operating costs. “It is vital to consider the customer’s perception of value, which can be affected by factors such as branding, quality, and shopping experience,” she says.
Furthermore, Boner reinforces the importance of carrying out an analysis to understand competitors’ pricing and the positioning of the product or service in the market to determine a competitive price point, which directly impacts the demand of the target audience. “Another important factor is to pay attention to the macroeconomic context, such as inflation, exchange rate and consumer purchasing power.”
According to her, in today’s business environment, market conditions change rapidly and entrepreneurs need to be prepared to adjust their pricing strategies in response to these changes.
Boner also highlighted the analysis and use of company data as a source of quick answers to pricing and other entrepreneurship challenges. “Data collection allows for a deeper, real-time analysis of consumer behavior and sales performance and this provides flexibility and agility in decision-making processes”, he points out.
Although the use of data for analysis and business decision-making is indicated as a path to solutions, in Brazil only 5% of companies use data intelligence in their operationsaccording to research carried out last year by TOTVS in partnership with H2R Pesquisas Avançadas.
To find out more, just visit: Cristina Boner (@cristina.boner) e www.critinaboner.com.br
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