2023-08-02 15:58:02
Continuing the deployment of its CSR approach, Madaëf is launching a series of cultural and artistic actions to energize and enrich the customer experience within its assets and to accentuate its resolutely regional roots through the support of young local artists. .
As such, “Expressions” spaces dedicated to the promotion of art and culture will emerge in the hotel and sports assets of Madaëf with the support of the CDG Foundation.
In connection with its dynamic development of leisure and lifestyle concepts within its assets, Madaëf collaborates with young artists, partners of the Foundation, to complete the experience offered to its customers with an innovative artistic touch.
Artwork by Mehdi Zemouri (@med.zed1) at the CROON Lounge Marriott Rabat Hotel
In addition to the artistic and cultural component, Madaëf is also associated with the CDG Foundation for the development and deployment of social and solidarity actions.
In this sense, a first social operation was carried out, with the contribution of the Méridien N’fis hotel in Marrakech, in favor of four associations active in the field of the protection of children in precarious situations in the region of Marrakech-Safi and the province of Azilal: SOS children’s village, the National League for Child Protection, the Al Karam association and the Afous Goufouss association.
Artwork by Mehdi Zemouri (@med.zed1) at the CROON Lounge Marriott Rabat Hotel
Along the same lines, other donation operations for the benefit of local associations will be carried out as part of Madaëf’s CSR approach.
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