Ireland’s digital Habits: Eir’s 2024 Data Reveals Connected Nation
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New data from Eir highlights a fascinating shift in Irish digital habits. The telecommunications giant’s “2024 Year in data” report reveals notable growth in broadband usage, data consumption, and the adoption of smart technology across the country. This data paints a vivid picture of a rapidly evolving digital landscape.
Streaming and Sporting Triumphs
While the music world may have focused on Taylor Swift, Eir’s data shows that the NFL took the crown for data usage at Dublin’s Aviva Stadium. Pink’s fans were the most talkative, generating more phone calls than Swift’s attendees during their respective summer concerts.
In the world of sporting events, soccer reign supreme. Eir’s data indicates that soccer fans drove greater data usage and phone call activity compared to rugby enthusiasts. The Euro 2024 Final proved to be the most streamed television event of the year, surpassing even the beloved Late Late Toy Show.
Gaming, Updates, and a Peak in Connectivity
On the fixed broadband front, gaming events and highly anticipated chapter releases, like the November Fortnite update, drove the highest traffic volumes. This highlights the growing influence of online gaming and entertainment on internet usage patterns.
Fergal McCann, Eir’s chief technology officer, aptly summarized the trend: “a clear shift towards more connected, data-driven lifestyles”.
This shift was further illuminated by peak data usage days. July 14th, the day of the Euro 2024 Final, claimed the top spot, followed by Dublin Pride on June 29th. July 13th,a day filled with Gaelic football excitement as Down and Armagh clashed at Croke Park,secured the third position.
July and August witnessed the highest data consumption, while May and January saw spikes in voice call activity. The August bank holiday emerged as the busiest day for outbound roaming, suggesting a surge in travel.
The Rise of Smart Homes
Eir’s data also revealed a significant growth in smart technology adoption. smart security products nearly doubled in popularity since 2022, reaching 30 percent of households. Smart appliances, another symbol of a connected home, reached 14 percent adoption.This trend signifies a growing preference for convenient and interconnected living.
More than 75 percent of Irish households now utilize internet-connected televisions, showcasing the increasing prevalence of streaming and online entertainment. The use of smart wearables and health monitoring tools also continues to rise, further fueling the demand for robust broadband connectivity to power these connected homes.
## Ireland’s Digital Pulse: An Interview with Eir
**[Intro Music]**
Welcome back to Archyde Insights. Today, we’re diving deep into the fascinating world of Ireland’s digital landscape. Eir, Ireland’s leading telecommunications provider, recently released its 2024 data revealing a nation heavily reliant on and engaged with technology. To shed light on these interesting findings,we have [Alex Reed Name],[Alex Reed Title] at Eir,joining us today. Welcome to the show, [Alex Reed Name].
**[Alex Reed Name]:** Thank you for having me.
**Archyde Editor:** Let’s jump right in. Eir’s data paints a picture of a highly connected Ireland.What are some of the key takeaways that surprised you the most?
**[Alex Reed Name]:**
*[Here the Alex Reed would elaborate on specific data points from the Eir report that were particularly striking. They could discuss trends in internet usage, mobile data consumption, social media engagement, or any other relevant insights from the report. they might highlight surprising statistics, demographic trends, or regional variations.]*
**Archyde Editor:**
that’s fascinating. It seems the Irish population is truly embracing the digital age. But with increased connectivity comes concerns about responsible usage. Does Eir have any initiatives in place to promote digital wellbeing amongst its customers?
**[Alex Reed Name]:**
*[Here the Alex Reed could outline Eir’s efforts to promote responsible internet use.This could include parental controls, online safety resources, partnerships with relevant organizations, or initiatives to address issues like digital addiction or online harassment.]*
**Archyde Editor:**
Looking ahead, how do you see Ireland’s digital landscape evolving in the coming years? What are some of the biggest opportunities and challenges you foresee?
**[Alex Reed Name]:**
*[The Alex Reed could discuss emerging technologies, potential shifts in consumer behaviour, the impact of 5G and fiber broadband rollout, and any other predictions they have for the future of digital ireland. They could also touch upon potential challenges like the digital divide, cybersecurity threats, or the ethical implications of AI.]*
**Archyde Editor:**
Thanks for sharing your insights, [Alex Reed Name]. This has been a very insightful conversation.For our listeners who want to delve deeper into Eir’s 2024 data, remember to check out the full report on their website.
**[Outro Music]**
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