2023-07-14 05:11:01
The food industry is starting to communicate with consumers through unique message marketing. Companies are encouraging consumers to directly participate in the design of product packages through various channels such as writing contests and online malls. In addition, the brand’s main target age group is analyzed and a message is included in the product package. According to Sempio on the 14th, jerky brand Ziller recently launched two types of ‘Ziller Crispy Hwangtastic’ and applied a new message to the package. △Life, what is it? Messages suggested by consumers were included in the package, such as △Do not worry, △Do not worry, △When receiving a king, etc. Messages suggested by consumers were included in the package. According to the company, about 800 ideas were gathered in a short time, and among them, ‘If you want to shout’, ‘What’s in life? ‘Scream’, ‘Scream when you get the king’, and ‘Scream without worrying’ were finally selected. Sampyo said, “We plan to apply the slogan suggested by consumers to all products and continue to communicate with consumers.” ‘ The campaign has been running since 2015. Recently, ‘Art Message Chewing Gum’ was introduced, which includes pictures suitable for the product and situation. It is characterized by the application of different texts and pictures to each product to suit the main consumer group. Furabonoe created a manga using office worker characters and ‘Isn’t our maknae having a hard time?’ etc., and the longevity product Juicy Fresh contains a picture with a retro atmosphere. Nongshim is operating a ‘Nongkku’ service in its own mall ‘Nongshim Mall’ where consumers decorate Nongshim’s representative ramen and snack packages. It is a custom-made service that allows consumers to put pictures or phrases they want on ‘Nuguri Cup Noodles’ and ‘Chicken Leg Snacks’. Sam Pyo Ziller marketing manager said, “Thanks to consumers’ bouncy ideas, Ziller will likely gain more sympathy.” Photo _ food industry, taste is basic, melt consumer’s mind and even have fun plus 0 Sam mark./provided = Sampio Food
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#life #Food #prices #communicate #message #marketing