2024-08-27 15:27:18
The LEGO Group’s new campaign “Born to Play” highlights the versatility of LEGO® bricks and shows how they can be passed down from generation to generation while maintaining their quality and inspiring creativity. Among other things, the event highlights some of the iconic LEGO sets from recent years, including the first LEGO Castle from 1978, the Galaxy Explorer set from 1979 and the Black Sea Barracuda pirate ship from 1989.
Since its introduction in 1958, LEGO bricks have remained popular thanks to their unique design and compatible plug-in system. Developed 66 years ago, the LEGO Group has succeeded in creating a timeless toy with LEGO bricks that offers endless play possibilities for children and adults. Due to its quality, it can be passed down from generation to generation and reused.
The LEGO Group calls the property of LEGO bricks that do not lose strength when stacked “adhesion strength.” The materials used must always meet the strictest safety, quality and durability standards and be manufactured with the highest precision child safety manufactured.
Without compromising quality and safety, the LEGO Group is working to increase Sustainable raw materials By 2032, they aim to make LEGO products from renewable and recycled materials.
Chief Sustainability Officer Annette Stube said: “LEGO bricks are designed to be used over and over again and our aim is for our fans to pass them on when they no longer need them. The lasting value of LEGO bricks and the lasting value of LEGO bricks Inseparable. We also look for more opportunities for them.
Earlier this year, the LEGO Group expanded its LEGO Replay recycling program in the UK, building on the successful launch of LEGO Replay in the US and Canada. In Germany and the United States, the LEGO Group is also testing other options to encourage more people to trade in second-hand LEGO bricks. With these pilot project At the same time, the LEGO Group is collecting the experiences of LEGO fans involved in such recycling programmes.
Sustainable LEGO bricks
As part of the innovation process, the company continues to make progress to make LEGO products more sustainable. This includes increasing the use and introduction of more sustainable raw materials Paper inner packagingwhile reducing the carbon footprint of every step of the production process.
By 2023, 18% of resin purchased will be based on mass balance principle This equates to an average of 12% renewable resources certified for LEGO products. The LEGO Group plans to significantly increase this ratio in 2024 and beyond.
To produce more sustainable LEGO bricks and elements, the LEGO Group tests more than 600 different materials. For example, bio-polyethylene (bio-PE) is currently used to create more than 200 different plant elements and minifigure accessories, or a new material called arMABS made from recycled artificial marble has been successful. arMABS has appeared in more than 500 different transparent LEGO elements, such as lightsabers, windshields and windows.
The LEGO Group also plans other innovations, including the development of a material called ePOM, which uses cutting-edge technology to mix renewable energy and carbon dioxide from organic waste. The plan is to use ePOM for rigid LEGO elements such as wheel axles from 2025 onwards.
Shaping a sustainable future
The current event coincides with the LEGO Group….. Sustainable Development Initiatives No stone is left unturned. The company will increase spending on environmental protection measures by 60% in 2023 compared with 2022, and plans to double annual spending by 2025 compared with 2023. The company aims to reduce greenhouse gas emissions by 2032 compared with 2019 increase by 37% and achieve net zero emissions by 2050.
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