Breadcrumb
-
Home >
-
End of studies internship Data Science Consultant – Marketing & Strategy
38 Rue du Sentier, 75002 Paris, France
Company description
Sia Partners is reinventing the consulting profession and bringing an innovative perspective and concrete results to its clients. We have developed solutions based on Artificial Intelligence and design to increase the impact of our consulting missions. Our global presence and expertise in more than 30 sectors and services allow us to support our clients around the world. Through our “Consulting for Good” approach, we put our expertise at the service of our clients’ CSR objectives and make sustainable development a performance lever for our clients.
Job description
To support its development, Sia Partners is recruiting a Data Scientist intern with a strong interest in Marketing, Customer and Product topics and issues.
Attached to the Data Science practice of Sia Partners, your role will be to support the operational teams and marketing and strategy departments of our clients in defining their data needs, in analyzing their data, deploying data science algorithms, as well as in providing strategic decision support.
This support takes different forms: Data Analysis for Strategic support, Machine Learning & Statistics, Data Engineering & Devops, Data Visualization, Support for Data transformation & Acculturation…
The use cases are therefore very varied:
- Focus Clients :
- Deepen customer knowledge and be able to segment them: identify homogeneous customer profiles using clustering techniques and find the attributes that characterize them and are specific to them, in order to better target marketing actions and optimize the company’s commercial strategy.
- Anticipate customer behavior, optimize marketing campaigns and support customer retention strategy through predictive models.
- Offer each customer a hyper-personalized sales experience and marketing plans (Personalized products, Recommendation engine, Connected objects) thanks to the latest AI models.
- Using the NLP model, analyze the causes of dissatisfaction from customer comments and extract structured information.
- Price & Product Focus:
- Contribute to pricing strategy, product development, and assortment optimization, as well as strengthening cross-selling strategies.
- Capitalizing on Generative AI to boost the creation of new innovative products.
- Géomarketing & Open Data :
- Enrich marketing performance analyses with data analyses from open data and geomarketing.
- Understanding and better targeting markets based on geographic analysis of commercial dynamics
- Supply Chain & Opérations :
- Model and optimize the entire distribution chain based on sales prediction to adapt production and inventory accordingly.
As part of the firm’s internal activitiesyou will also be required to:
- Develop or strengthen our offerings through training, working groups, distribution of internal and external materials, and R&D work.
- Participate in the firm’s influence by contributing to the publication plan (sector blogs, studies, press releases, etc.) and to Marketing events
- Support business development by contributing to the definition of needs and participating in commercial actions.
Qualifications
Soon to graduate from an engineering or business school with a specialization in the field of data analysis, statistics, and marketing.
- Good knowledge and mastery of Data Science and Machine Learning algorithms (supervised, unsupervised methods, clustering, etc.).
- Excellent communication and project management skills, with the ability to lead projects from conception to completion.
- Excellent skills in Python, SQL programming and data modeling.
- Strong interest in marketing challenges.
- Professional French and English.
Additional assets appreciated:
- A good understanding of the luxury, consumer goods, energy, banking and insurance sectors.
- Initial experience in data analysis in a marketing context.
- Proficiency in BI tools (Power BI, Tableau, Qlik, etc.) and Python visualization (dash, plotly).
- Knowledge of a Cloud environment appreciated (GCP, AWS or Azure).
Additional information
For more information on our Data Science practice, visit our AI solutions showroom:
And a video presentation of our “AI services & solutions”:
Sia Partners is an equal opportunity employer. All aspects of employment, such as recruitment, promotions, compensation, or sanctions are based solely on the performance, skills, and behavior of employees or the needs of the business.
Sia Partners is an equal opportunity employer. All aspects of employment, such as recruitment, promotions, compensation, or sanctions are based solely on the performance, skills, and behavior of employees or the needs of the business.
