2023-12-02 22:26:47
End clap for the Abroun group’s household appliance retail activities.
The former king of household appliances in Morocco seems to have made a painful choice between his two historic activities, namely the distribution network under the Abroun brand which, at the height of its glory, totaled more than 30 points of sale throughout the country. country and the import and wholesale distribution activities of its own television brand Goldvision (the manufacturing of which is subcontracted to the factories of the Korean giant LG). Having entered into receivership in 2016 following the accumulation of a pharaonic debt of 400 million dirhams in the face of a substantial drop in sales, the two main structures of the group controlled by the Abroun family ultimately had divergent destinies….for the ‘moment.
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The former President of MAT (Moghreb Atlético Tétouan) decided to throw in the towel for the Abroun Gold TV SAT Group, whose debt burden was the heaviest and whose prospects seemed the gloomiest. This entity, which was judicially dispossessed of several of its assets due to the placing of mortgages in the hands of creditors, notably the banks, was recently declared in liquidation. As for Groupe Abroun Vision Nord which owns the Goldvision brand, the shareholder has filed with the recovery trustee a continuation plan capable of getting out of the rut this structure which counted among its clients dozens of resellers across Morocco. For the moment, nothing has filtered out regarding the terms of the continuation plan, but according to sources close to the matter, a recapitalization should not take long to be implemented. To be continued !
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