2023-07-29 15:42:01
JEDDAH: Saudi Coffee Company, a subsidiary of Public Investment Fund, is establishing an academy for training and education for those interested in the coffee industry as part of empowering ideas and entrepreneurs in the local coffee market.
The Academy will support the localization of Saudi coffee products and related industries. The Saudi Coffee Company Academy will be announced in the coming period and will include branches in the cities of Riyadh, Jeddah and Dammam, said Mohammad Saini, Head of Marketing Department. This is to support the coffee product related to the culture and personality of Saudi society and enhance its attractiveness.
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The company has started its first training programs within the past month, training 70 farmers in various mountainous areas of the region. He said that these training programs will help raise the quality of local coffee production and achieve our goals of producing 2,500 tonnes by 2032 using best practices and sustainable farming practices.
English Summary: Saudi Coffee Company with Academy to Empower Local Coffee Market
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