Emirati cinema…a qualitative leap in cinemas

2023-10-19 22:20:42

Tamer Abdel Hamid (Abu Dhabi)
Emirati cinema has achieved a dominant presence in recent years, especially after some films participated in international and international festivals, winning many awards, in addition to showing films on international digital platforms, which achieved great popularity and remarkable spread. Despite the successes achieved by local filmmakers in various types of filmmaking, between narratives, shorts and documentaries, achieving competition at the box office and gaining the public’s trust to have Emirati films enter cinemas has remained a dream of some filmmakers who worked hard to make films with the support of Emirati authorities. Specialized in producing and creating content, including TwoFour54 and the Abu Dhabi Film Commission, are aimed more at the cinema market, so that the local film can compete in cinema halls.

“Ghost,” “Amouri Lover,” “Ambush,” “218 Behind the Wall of Silence,” “Shabab Shayyab,” the “Dhahi” series, “Uncle Naji,” “Khalak Shanab,” and others, films that were shown in recent years and gained public resonance. Great in terms of idea and content, as its stories varied between patriotic, social, comedic, and horror. During the current year, producers and directors went for a youthful family entertainment cinematic experience par excellence, as two films were recently shown in cinemas: “Billionaire’s Gnome” by writer and director Amer Salmeen Al Marri, and “Cute Girls” by writer and director Jamal Salem. Actor and director Ahmed Abdel Razzaq is also preparing to compete in this year’s summer film season with his new film “Naseem.”
Regarding the strong presence of the Emirati film in cinemas, Amer Al Marri confirmed that after the films “Go to Paradise” and “Amouri Lover”, which participated in many international festivals and won international awards, he decided to make the film “Ghost”, which is considered a type of horror film in an international format. It achieved high positions at the box office, returning again this year to compete with “Billionaire Gnome,” the first action film by Emirati hands, in a step towards change and diversity in the nature of cinematic works shown in cinemas.
Al Marri explained that the development witnessed by Emirati cinema, and the great support from the authorities concerned with the art, whether in the pre-production or post-production stage, enables filmmakers to carry out works in a different and different way, with a high artistic and technical level, qualified to be shown in cinema halls, and to win. High positions at the box office.

Strong presence
For his part, actor and director Ahmed Abdel Razzaq, who is in his first production experience with his new film “Naseem,” confirmed that filmmakers in the Emirates have the capabilities that qualify them to compete in public performances in various cinematic seasons. He said: Although all previous productions are considered preliminary attempts, there are some producers who are passionate about the “seventh art” and are striving to make real cinema with serious and purposeful content, and different dramatic stories between comedy, social, horror and action. He continued: In the past, Kanan produced one or two films a year, but now the production wheel is increasing between 4 and 5 films annually, and they are shown successively during the cinematic season, which confirms that Emirati film has become strongly present.

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Commercial cinema
Director Rakan, who launched the “Dhahi” series of films starring the actor Ahmed Saleh, which achieved high positions at the box office and achieved remarkable popularity after being shown on digital platforms, stressed that it was necessary to get the local film out of the festival cage only, and enter the world of commercial public performances. He said: I produced a number of films that were shown in the past and achieved great commercial success, to the point that they created the name “commercial cinema” in the Emirates, which encouraged Emirati filmmakers to produce more productions directed to the cinematic market. These works also succeeded in gaining the public’s trust and achieving high sales in the cinema. ticket window. He pointed out that the local cinema scene is experiencing a real revival with works with multiple ideas and different stories, and they are implemented with high-level artistic standards, some of which reflect the nature of Emirati culture and heritage and the image of the local community, and others review aspects of societal and youth issues in a purposeful comedic manner.

Different stories
Actor and producer Ahmed Abdel Razzaq said that some producers have recently turned to producing comedies because this type of film attracts the audience, and at the same time others have turned to producing different stories that mix social and youth issues, “action” and horror, in the form of comedy. purposeful, and achieved great popularity.

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