Friday, November 18, 2022 – 1:00 PM
ABU DHABI, 18th November / WAM / The Communications and Digital Government Regulatory Authority concluded its participation as the sponsor of digital transformation in the World Media Congress 2022, which was held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, at the Abu Dhabi National Exhibition Center from 15 to November 17th.
The authority reviewed the role of digital infrastructure in helping to create a future media scene that benefits from digital technologies and allows creators in all fields, and in the field of media in particular, to provide their services and communicate with their customers everywhere in the world.
During its participation in the three days of the conference, the TRA highlighted the importance of the communications and information technology sector in accelerating the pace of development of the media sector around the world, and enabling media organizations to adapt and achieve success, by relying on the enormous capabilities provided by the infrastructure of the communications sector, such as the speed of data transmission. Huge, easy communication with media correspondents wherever they are.
The authority’s team participating in the conference also shed light on its role as an organizer and enabler of digital transformation and digital government in the UAE, and what this role means for the future of media, as any journalist can now provide his services to media organizations in places far from his whereabouts, benefiting from what has become known as the freelance economy. Global.
Regarding participation in the World Media Congress 2022, Ahlam Abdul Rahman Al-Fail, Director of the Corporate Communications Department at the Authority, said: “This great global forum, in its first edition, was an opportunity to shed light on the future of media in the era of digital life, and it was an occasion for many rich discussions that dealt with the importance of emerging technologies. In drawing the parameters of the media and communication map in the coming years. For us at “Tedra”, the conference was an occasion to hear many opinions about media professionals’ expectations in a world where technologies are accelerating within what has become known as the fourth industrial revolution.
She added, “We witnessed many events that dealt with the role and impact of digital data, artificial intelligence, machine learning, blockchain, and virtual reality in shaping a new media industry. Other sessions also dealt with issues related to future skills, the challenges posed by emerging technologies, and the role of different institutions in preparing for and addressing these challenges.” proactively.”
The conference activities witnessed the participation of Eng. Sultan Al Balushi, Director of Frequency Spectrum Policy at the Authority, in a discussion workshop entitled “Technology and Artificial Intelligence as a tool to improve media communication”, where the session dealt with the use of artificial intelligence in digital media with the aim of improving the quality of performance, accelerating its pace while developing the functions of using the Internet at work. journalist.
During the session, Engineer Al Balushi stressed that the next stage will witness the increased use of smart technology in journalistic work, and this technology will work semi-independently, and artificial intelligence will penetrate all technologies used in the media sector, which creates a number of challenges, as he said: “We as a responsible government agency On regulating the communications and information technology sector, and accelerating the process of digital transformation in the country, we are keen to organize the process of using artificial intelligence in the media in a way that provides a safe and beneficial experience for all members of Emirati society.
The speakers at the session pointed out that the spread of these technologies will pose a challenge to journalism and digital media, because the use of writing technology and automated reports is likely to lead to an additional decline in the role of human journalism in light of new policies for media organizations seeking more cost-cutting measures, but the positive trend Al-Sayed believes that the developments of artificial intelligence technology in the field of digital media will provide creative journalists, and leaders of journalism and digital media with an opportunity to reorganize the practice of journalistic work using these emerging technologies that will add greater efficiencies in newsrooms, and improve the skill, efficiency, and productivity of media work.
Ahmed Al Botli / Ramy Samih